Bridgette West-Williams Recognized as a Woman Who Leads by the Wichita Business Journal
Baseline Creative’s Vice President, Bridgette West-Williams, was honored and recognized by the Wichita Business Journal for her leadership in the professional services sector. The Wichita Business Journal featured Bridgette including her career path and advice for other women in the profession alongside other leaders.
Serving and supporting employees and clients
Bridgette’s commitment to the safety, wellbeing and security of the Baseline Creative team is always present, especially during the pandemic. In her position as Vice President, she developed policies to accommodate every employee’s work style while supporting client needs and expectations.
In addition, her leadership helped employees thrive throughout the pandemic. Among her many responsibilities, she regularly checked in on employees’ mental health and well-being. She also mentored other business owners, providing them with guidance on how to create effective practices, policies, and boundaries.
A passion for diversity, equity, and inclusion
Bridgette’s volunteer work speaks to her core values, passion, and commitment to social justice. Through her leadership, in-kind contributions, and donating her time and resources, she supports a number of organizations. Above all, she demonstrates her commitment to Diversity, Equity, and Inclusion (DEI) in her everyday actions.
She serves as a board member and co-chair of the Membership Committee for the League of Women Voters, Wichita Metro. Bridgette was also recently appointed as the DEI Chair for the League of Women Voters Kansas. In addition to her role as a board member, donor, and volunteer for ICT SOS, she also supports Camp Sunflower through in-kind contributions.
Bridgette also serves as a leader, volunteer, and donor for several community organizations, including Rise Up For Youth, Progeny, Beauties & Beasts, WAAL, Kansas Humane Society, Lawrence Humane Society, KMUW, KPTS, and Kansas Alliance for Wetlands and Streams.
Cultivating a positive company culture
Most importantly, Bridgette has developed and cultivated a positive company culture and work environment at Baseline Creative, Inc. She uses her strengths to serve and support her company and community.
When asked what advice she has for young professionals, Bridgette says, “Find mentors with seniority and experience who hold roles or positions you envision yourself in, as well as peer mentors. Make time for yourself along the way, and don’t be afraid to set boundaries in your professional life and seek a workplace with a culture that best serves you.”
We are incredibly proud to be a part of the team Bridgette has helped create and the work that Baseline does for clients and in the community. Our team congratulates her for being named a Woman Who Leads in our community!