Skip to main content


Join us at the 9th Annual Create Campaign Forum

By Blog

Baseline Creative’s Bridgette West-Williams, MBL, Featured Workshop Presenter

Event Image for 9th Annual Create Campaign Forum,
Event promotional image featuring Bridgette’s headshot and event details.

We invite our clients, friends, and collaborators to join us at the 9th Annual Create Campaign Forum: Certified for Business. Our own VP Bridgette West-Williams, MBL will be a featured workshop speaker. The Forum is Saturday, July 22, 2023, 8:30 a.m.-3 p.m., at Wichita State University, Woolsey Hall, 1845 Fairmount. Plan to come as you are and attend Wichita’s largest minority business development symposium planned with you in mind. Free Event. Register online.

The Forum, is the signature business development event for minority entrepreneurs and business owners, and features workshops, panel discussions, keynote speakers and networking opportunities to provide resources, insight and inspiration to diverse entrepreneurs. The Baseline team will be at the event to discuss opportunities and services we provide, and Bridgette will be a featured presenter on Marketing 101 during the 11:30 a.m. workshop. Attendees need to register for this free event in advance.

Attendees at the Forum can look forward to a dynamic and interactive presentation on Marketing 101, where Bridgette will condense years of practice and experience into marketing tips and tricks for individuals of all skill levels to build and learn. Bridgette is the Vice President of Strategy and Business Development at Baseline Creative and has been a leader on our team since the spring of 2015. Her background encompasses expertise in marketing, brand development, strategy, public relations, crisis communications, and business development.

Bridgette serves as an advisor and coach to Baseline’s clients across a wide array of industries, categorized as small and mid-sized businesses. She has served in leadership roles in her career and community in higher education, health care, nonprofit, and in retail sales and merchandising. Bridgette’s formal education includes undergraduate studies in public relations and political science at Kansas State University, and a Master of Business Law from Friends University. She also holds certificates in diversity, equity, and inclusion [and belonging], and women in leadership. She is also a certified DEI facilitator specializing in the intersectionality and identity, and works with businesses to encourage cultures where living genuinely and authentically even in the workplace is encouraged.

Earlier this year, Bridgette worked with entrepreneurs in the Create Campaign Spark Community Business Academy as a marketing success sprint mentor. Spark provides hands-on business training with curriculum and coaching tailored to minority entrepreneurs. This 12-week program is designed for new and growing for-profit businesses. Bridgette met with and advised entrepreneurs on marketing tactics to help grow their business and learn technical skills to help support those efforts. You can connect with Bridgette to learn more about business coaching and mentorship on LinkedIn, or by reaching out to us on via our contact form.

The work Bridgette does for Baseline Creative and our clients aligns directly with the mission of Create Campaign. Create Campaign, Inc. is a minority business development nonprofit that is advancing inclusion in entrepreneurship and evolved from a half-day entrepreneurship forum in 2015 to a leading and trusted innovator providing culturally-relevant business training, technical assistance, and micro-lending to diverse entrepreneurs.

With a sole focus on building strong, minority-owned businesses, Create Campaign and its partners are closing gaps and removing barriers of entry to ensure that minority entrepreneurs have access to resources and knowledge to experience the fullness of business ownership in ways that can lead to generational wealth and sustainability. Together, we make the difference.

Create Campaign Forum: Certified for Business

login, form, password, information, security, privacy, protection, protect, identity, secure. business man now is login user password after that account hud. information security privacy identity.

The Critical Role of Strong Passwords in Website Security and Data Protection

By Blog

In today’s digital age, where cyber threats are ever-present, ensuring the security of websites and safeguarding user data has become paramount. One of the fundamental steps toward achieving robust website security is implementing strong passwords. In this blog post, we will explore why strong passwords are crucial, discuss best practices for generating secure passwords, highlight the importance of data protection and website security, address GDPR compliance requirements for companies that process personal data, or those who sell goods and services or monitor activities of people in the European Union, and shed light on the risks companies face when failing to respond adequately to security issues and data breaches.

Why Use Strong Passwords?

Passwords act as the first line of defense against unauthorized access and protect sensitive information from falling into the wrong hands. Weak passwords are easily guessed or cracked by malicious actors, leaving websites and user data vulnerable to attacks. Strong passwords significantly enhance security by making it exponentially harder for cybercriminals to breach accounts, networks, or systems.

Best Practices for Generating Strong Passwords

There are several standards that should be followed to generate strong passwords.

  • Create passwords with a minimum length of 12 characters, including a mix of uppercase and lowercase letters, numbers, and special characters. Longer passwords with greater complexity are more resistant to brute-force and dictionary-based attacks.
  • Do not use obvious patterns like sequential numbers or letters, repeated characters, or common words. Cybercriminals often use automated tools that can quickly identify and exploit such patterns.
  • Each website or online service should have a unique password. Avoid reusing passwords across different accounts, as it increases the risk of multiple accounts being compromised if one password is breached. Consider using a password manager to generate and securely store unique passwords for each account. LastPass, the password management tool in a recent study reported that 92% of people know that reusing the same password for multiple sites isn’t secure, but 65% do it anyway.
  • Set a reminder to update passwords periodically, preferably every 90 days, to stay ahead of emerging threats. Regularly changing passwords reduces the risk of unauthorized access due to compromised credentials.

Importance of Data Protection and Website Security

Websites handle vast amounts of user data, including personal, financial, and confidential information. Failing to prioritize data protection and website security can result in severe consequences such as fines and penalties, reputation damage, and legal and compliance issues.

Data breaches can lead to financial losses resulting from legal penalties, customer compensation, and reputational damage. Companies may face regulatory fines and lawsuits if they are found negligent in protecting user data.

Consumers prioritize their privacy and security. A data breach can erode customer trust, resulting in a damaged reputation, decreased customer loyalty, and a loss of business opportunities.

Various regulations, such as the General Data Protection Regulation (GDPR), require businesses to implement adequate security measures to protect user data. Failure to comply with these regulations can lead to significant penalties and legal consequences.

GDPR, implemented by the European Union, mandates strict regulations regarding data protection and privacy. Key requirements for GDPR compliance related to passwords include strong authentication, data protection, and notification of any breaches.

  • Strong authentication and the use of strong passwords are essential for GDPR compliance. Organizations must ensure that user accounts are protected by tough passwords to prevent unauthorized access to personal data.
  • Data should be encrypted both in transit and at rest to minimize the risk of unauthorized access. Additionally, organizations should consider anonymizing or pseudonymizing data to further protect user privacy.
  • In the event of a data breach, organizations must promptly notify affected individuals and relevant authorities. Failure to do so can result in severe penalties.

GDPR applies to two primary categories of entities including those that process personal data whether they have a physical presence in the EU as well as companies outside the EU.

  • Companies or entities that process personal data as part of their activities, regardless of whether they are established within the EU. This includes organizations with branches or subsidiaries in the EU, regardless of where the data processing takes place.
  • The other category of companies includes those established outside the EU that offer goods or services (paid or free) to individuals within the EU or monitor the behavior of EU residents. These companies must comply with GDPR to ensure the protection of personal data of EU citizens.

The scope of GDPR is extensive and encompasses various industries, including technology, healthcare, finance, and e-commerce. While not all websites built by Baseline Creative may fall under the direct jurisdiction of GDPR, adhering to its principles can enhance website security, protect data, and minimize legal liabilities.

Risks of Inadequate Security Response and Data Breaches

Companies that do not adequately respond to security issues and data breaches face several risks, including financial consequences, damage to your company’s reputation, and regulatory penalties and legal liabilities.

The cost of mitigating a data breach can be substantial, involving forensic investigations, remediation efforts, legal expenses, and potential compensation to affected individuals.

A data breach can cause significant harm to a company’s reputation, leading to a loss of customer trust and potential business partnerships. Rebuilding a tarnished reputation takes time and resources.

Regulatory authorities can also impose substantial fines for non-compliance with data protection laws. Organizations may also face lawsuits from affected individuals seeking compensation for damages resulting from the breach.

Strong Passwords Protect Your Business

Strong passwords play a vital role in safeguarding websites and protecting user data from cyber threats. By following best practices for generating and managing passwords, organizations can significantly enhance website security, ensure data protection, comply with regulations like GDPR, and avoid the severe consequences associated with security breaches. Prioritizing strong passwords is a fundamental step toward building a robust security posture in the digital landscape. When building sites, Baseline Creative understands the importance of security and uses industry best practices to ensure our clients’ sites are safe and compliant with regulations. If you’re unsure about your website data protection and privacy compliance, ask our team of experts how we can help.

Paden James

Paden James – Young Professional in Marketing Award

By Blog

Paden James, Digital Content Manager at Baseline Creative has been honored by the Wichita Business Journal as a Young Professional in Marketing.

Paden creates social media strategies and content for our clients. As a Google-certified partner, Paden manages Google ads for clients and builds strategies to continually improve the performance of paid search and social media ads.

While living in Los Angeles, Paden worked in audio engineering on video games, as well as a Voiceover Engineer, Dialogue Editor, and Sound Designer on films. As a Digital Content Manager, Paden has achieved certifications in various platforms for digital marketing and advertising, as well as strategy and copywriting.

Congratulations Paden!

We’re thrilled to have Paden as part of our Baseline Creative team as he embodies these digital marketing standards, and we are excited he was selected as a Young Professional in Marketing! Paden is conscientious and demonstrates best practices in the industry.

Best Practices in Digital Marketing

The Wichita Business Journal focuses on young professionals who are up and coming in the field of marketing. As the field of digital marketing continues to grow and evolve, it’s essential that those in the profession work to be conscientious of effective and ethical practices.

Here are some actions a conscientious digital marketer may take:

  1. Staying updated with industry trends: Digital marketing is a constantly evolving field, and a conscientious marketer keeps up with the latest trends, technologies, and best practices. They actively seek out industry news, attend webinars or conferences, and engage in continuous learning to stay ahead of the curve.
  2. Adhering to ethical standards: operating with integrity and following ethical guidelines. They prioritize transparency, honesty, and respect for user consent and preferences.
  3. Conducting thorough research: Before implementing any marketing strategy or campaign, a conscientious marketer conducts comprehensive research. This includes understanding the target audience, market trends, competitors, and relevant data. They use research findings to inform decision-making and develop effective strategies.
  4. Prioritizing user experience: best practices focus on creating a positive user experience across all digital touchpoints. They ensure that websites and landing pages are user-friendly, accessible, and optimized for different devices. They also consider factors like page load speed, intuitive navigation, and engaging content to enhance user satisfaction.
  5. Personalizing marketing efforts: Conscientious marketers understand the importance of personalization in today’s digital landscape. They use data-driven insights to tailor marketing messages, offers, and experiences to individual customers. By understanding customer preferences and behavior, they can create targeted campaigns that resonate with the audience and drive better results.
  6. Monitoring and optimizing campaigns: regularly monitoring the performance of marketing campaigns using analytics tools. They analyze key metrics and make data-driven decisions to optimize campaigns, improve conversion rates, and maximize return on investment. They test different strategies, adjust tactics, and refine messaging to achieve better outcomes.
  7. Engaging in responsible data management: Data privacy and security are paramount in digital marketing. A thoughtful marketer takes steps to protect customer data, comply with privacy regulations (such as GDPR or CCPA), and obtain proper consent for data collection and usage.
  8. Encouraging transparency and authenticity: ethical marketers emphasize transparency in their communications and interactions with clients and also strive to create authentic connections with the audience by sharing genuine stories, values, and brand identity.
  9. Seeking feedback and continuous improvement: our collaborative team actively seeks feedback from customers, colleagues, and stakeholders. They welcome constructive criticism, evaluate the effectiveness of marketing initiatives, and use feedback to improve strategies and tactics. They have a growth mindset and are open to learning from both successes and failures.

By practicing these behaviors, a digital marketer can contribute to a positive and ethical digital marketing environment while driving successful outcomes for the business and maintaining trust with customers.

a laptop is open with a document and a pencil representing website content

Why is Content Important for SEO?

By Blog

If your business has a website, chances are you’ve thought about your search engine optimization (SEO). SEO is a tool that helps Google and other search engines find your website when a user requests data. The better the SEO you have on your site, the more likely it is that search engines will offer your website in their search results. While many factors go into setting up successful SEO, one critical element is the content on your website.

Why is Content Important for SEO?

Content is king for SEO. In fact, without content, your website won’t be optimized enough to rank significantly. Search engine ranking is important because 95% of people never navigate past the first page of search results. Every month there are 40-60 billion searches on Google, so the field of content optimization is highly competitive. You need to utilize every tool in your toolbelt to increase the likelihood of your website appearing on the first page. Content is one of the most important tools.

Keywords are Key

One of the most important factors in SEO is choosing the appropriate keyword. Keywords are terms that are often used when people are searching for a business like yours. Keywords should be re-evaluated regularly to make sure they are still relevant and if so, worked into the content on your website in a natural way.

In the early days of the internet, websites would “stuff” keywords into their content which initially was successful in getting your page to rank higher. However, Google now updates their algorithm regularly and keyword stuffing is frowned upon and can negatively affect your ranking.

Once your keywords are researched, they must be implemented naturally in the content itself. The keywords need to be balanced against several factors, one of which is the number of times the keyword is used in the content. Depending on the length of the content, the number of times the keyword is used will change.

Readability is Important

Aside from keywords, good website content will be well-written. Search engines do look at readability to determine how easy a page is to read, as well as how relevant the content is to the keyword and the page. The number of words the page includes is another component search engines consider in ranking. While it’s tempting to limit content on your website’s pages, there must be a good balance between relevant content that is helpful to the user, and too little content that doesn’t provide enough information for search engines to find.

Content organization, including selecting the right headlines, and subheads also plays a significant part in good optimization. Links, and optimizing metadata in the content and on the page are also essential for good SEO.

Blogs Improve Content

Monthly blogs are a great way to continue to incorporate new keywords into your website without constantly updating the content on your main pages. Google and other search engines consider sites that have continuous new content more relevant than stagnant sites. Blogs can be optimized for keywords as well as questions people ask search engines. For example, someone might search for “why do dogs eat grass?” and blog posts successfully optimized for that search inquiry could be included in the results.

Is Your Content Optimized?

At Baseline Creative, we include content search engine optimization in our web builds. We do the research and optimize the content as we either migrate it from existing sites or write new content. But because Google is constantly updating and changing, we also encourage clients to keep up the momentum with monthly SEO optimization. Our digital strategy team does monthly research, reviews analytics, writes content for monthly blogs, and/or updates content on our clients’ websites. Our Google-certified team does the legwork to help your site continue to perform well for your business.

If you’re interested in monthly SEO services including blogs, contact us! We would love to see how we can help your business grow.

Baseline Creative UpCity 2022 Local Excellence Award

Baseline Creative Announced as a 2022 Local Excellence Award Winner by UpCity!

By Blog

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 2 million businesses that visit their site. 

Each year, UpCity analyzes and scores more than 70,000 service providers based on their UpCity Recommendability Rating and acknowledges the top national and local providers with an UpCity Excellence Award. The results are in, and we won!

We are proud to announce that the Baseline Creative team has been recognized as one of the top B2B service providers of 2022 in the Wichita area by UpCity! 

Jack Thornburg, VP of Organic Growth at UpCity, had this to say about Baseline Creative:

“Baseline Creative continuously demonstrates that high-quality results and caring customer service don’t have to be mutually exclusive. We’re proud to name them a 2022 Local Excellence Award winner! Congratulations!”

—Jack Thornburg, VP of Organic Growth, UpCity

This recognition has been driven in large part by our 5-star review rating on UpCity. Here are a few of our favorite pieces of feedback we’ve received from our incredible customers:

  • “Everyone at Baseline Creative is so nice and so talented! Updating our sadly aged website should have been a nightmare, instead, it was a pleasure. Changes were made so quickly and advice and feedback were excellent. We recommend them highly and look forward to them managing our online business presence for years to come!” – Rosanne T., August 2021
  • “Working with Baseline Creative has been a great experience. They have been insightful in planning, talented in design, and timely in deployment. Besides being consulate professionals, the staff at Baseline are just great people. We will work with Baseline Creative for a long time to come.” – Neil B., June 2021

We’d like to thank UpCity for their support. It’s such an honor to be included amongst the best of the best. We also want to thank our customers for all of your love and support over the years. Here’s to greater success ahead!

Learn more about the UpCity Excellence Awards.

Baseline Bread Featured Image

Baseline Bread

By Blog

At Baseline Creative, we bake care into everything we do. You may be thinking, what does bread have to do with a full-service marketing company? Our founder, Nathan Williams, has been working to perfect the craft of fresh baked bread since founding Baseline Creative in 2006.

“When I started, I literally worked out of my home. Our small staff would meet there around my kitchen table with laptops to work. Clients would come to my house for meetings and sit around the same kitchen table. Sometimes I would have made fresh bread for all to enjoy.”

Creating the Right Culture

We no longer work around that same kitchen table, but we still break bread together. Clients, friends, and team members alike have experienced the joy of Nathan’s fresh-baked bread. This culture and inviting spirit are what helped Baseline Creative earn the title of Best Place to Work for Small Business in 2021. In honor of Baseline Bread and National Sourdough Day, we asked Nathan to share some tips and insights on the bread-making process.

Nathan’s Sourdough Tips

  • It’s more important to pay attention to your dough than any recipe you’ll ever read when you’re working with sourdough.
  • Stretch and fold is the most beneficial technique for kneading, but mix it up and try a gravity-based knead, too! Grab your dough and allow half of it to slowly fall. Turn it and stretch (almost like taffy).
  • Pain Paladin is a wonderful alternative to standard sourdough. Just add 1/4 cup or so of olive oil to your dough. It will be more elastic and the surface will retain more of the gases while the bread rises.
  • Your starter is the most important ingredient in sourdough bread. Feed it a variety of different flour types to increase its resilience. It will reward you with more vigorous fermentation than a monofed base.
  • The starter is designed to thrive in harsh conditions, so remember that occasional culture stress actually improves its ability to adapt.
  • Using a Dutch oven creates an ideal environment for baking and attaining the “pro level” crust and rise. Preheat the cast iron for 30-45 minutes, then add a drop of oil or cornmeal and then your bread. Make sure you score it with a knife or lamé (a razor blade on a stick) so it has a place to vent all that glorious steam. Bake covered for the first 15-20 minutes or so, then finish uncovered. Make it as tan, brown, or black as you like.
Baseline bread
Baking bread for friends and clients - sourdough bread images
Baking bread for friends and clients - sourdough bread images

Baked with Care for Our Clients

Good business is like a good bread recipe. You must have just the right ingredients, and the right amount of kneading and work to make it rise to be a successful bake. It takes time, attention, and focus to be successful in baking as in business. It doesn’t hurt to bring actual bread into the workplace either. We love to celebrate success with old and new friends and hope you have as much fun baking your own bread as Nathan does! Ready to get baking? Contact us!

10 of the Most Relatable Marketing GIFS

By Blog

Digital marketing can be so incredibly fun and rewarding. That’s why it’s one of our specialties here at Baseline Creative. We’re passionate about strategy, content creation, design, SEO, and all the things that work together to make digital marketing successful. Marketing professionals, small business owners, and anyone who’s managed a social media profile will be able to relate to the following Top 10 Relatable Marketing GIFS.

1. Off Brand is Not Allowed

Brand, and brand voice, should always be considered in your marketing efforts. You don’t want any of your messaging or imagery to be off brand. Working with a marketing team that knows your business can keep you on brand and set you up for success!

2. Font Choice is Important

Branding is crucial, and an important part of that branding involves font choices. If you use the wrong fonts, you’ll definitely convey the wrong message. Fonts set the tone of everything you say. Baseline Creative started out as Baseline Fonts, so we know a thing or two about font creation and selection.

3. Analytics and Tracking are Cool

If you’re not measuring your efforts, then you can’t know what’s going right and what needs to be improved! Be like the cool kids and make sure you have Google Analytics installed on your site. We give that effort a big thumbs up. If you need help installing the tracking code or deciphering the analytics, Baseline Creative can help! We are a certified Google Partner Agency after all.

4. Don’t Forget to Caffeinate

This one is more of a suggestion, but totally relatable. Our team at Baseline Creative is known to enjoy a nice cup of coffee, or two! The Meryl Streep before and after coffee GIF says it all. Cheers!

5. Content Creation is Important

Content is key when it comes to marketing. From website content, blogs, social media, print collateral, and more, your content needs to be strong and working in favor of your efforts. You want your content to be engaging and also bring traffic to your business. Need help with content? Our team is like the cats in this GIF when it comes to content creation and strategy.

6. Creativity Matters

We mentioned content above, but want to stress that it has to be creative! If your content isn’t educational, entertaining, or evoking emotion in the viewer then it likely needs a creative boost. Don’t worry though, “creative” is in our name! From branding, mood boards, content creation, and more, you’ve got our entire creative team on your side when you work with us.

7. Teamwork Makes the Dream Work

Marketing is best accomplished with a team. That’s why full-service agency life is the best! You have access to an entire team of multi-talented professionals when you work with us. The ability to rely on a team is amazing.

8. We Love having Good Photography to Work With

Nothing is more exciting than having high-quality photography to work with for websites, social media, and print materials. Bad photography can ruin the impact of your messaging, meaning a waste of time and energy for your business. At Baseline Creative, we have a photographer on staff that specializes in custom photography for businesses we work with. Quality messaging paired with quality photography is a dream come true.

9. We Do Our Homework

What homework? Oh yeah, that homework, we did it. Every good marketer should do their homework. That means research, forecasting, analysis, competitor analysis, and more! Google is basically our best friend and if there’s information to find, we’ll find it. If the information doesn’t exist, we’ll help create it. That’s just how we roll.

10. We’re Here to Help

Marketing is incredibly complex. To do it right, takes dedication and hard work. We’ve been helping clients grow their businesses for over 20 years and have built some amazing partnerships along the way. Looking for help with your website, digital marketing, branding, or design? Let’s have a conversation.

Need Marketing Assistance?

We hope you enjoyed these relatable marketing gifs! Need help with any of your marketing efforts? Contact us today!

Instagram Features Algorithm and Feed Changes 2022

Is Instagram Going Algorithm Free?

By Blog

Instagram has announced some upcoming algorithm changes for user feeds that will affect consumers and advertisers alike. Over the past few years, Instagram users have complained about excessive advertisements and not seeing enough content from friends and companies they follow. Along with not seeing all relevant posts, posts do not show up in reverse chronological order. The content shown to viewers, and the order in which it is shown, can make or break the user experience on social media. Instagram usage, however, continues to rise and Instagram stakeholders are working to shape the user experience for the better. Keep reading to learn about upcoming Instagram changes that are projected in 2022.

Increasing Control Over Content Feeds

Adam Mosseri, Instagram chief, shared on his Instagram that they are testing feed changes in 2022. With the proposed changes, users will be able to toggle between three different feeds; Home, Favorites, and Following. These three feeds utilize the algorithm in different ways.

  • Home will be similar to current Instagram feed settings. Home, using the algorithm, features suggested profiles, advertisements, and other relevant content during your time spent on the app.
  • Favorites will consist of select profiles marked as favorites. Mosseri mentions using this feed for family or other profiles he wants consistently view.
  • Following will be similar to the previous Instagram experience consisting of only accounts you follow with posts listed in reverse chronological order, showing the latest content first.

What Will Instagram Algorithm Changes Mean for Advertisers?

Will Instagram’s feed customization features make users feel more in control and happier, resulting in more time spent on the app? We think so. Therefore, Instagram will still be a great place for companies to focus marketing efforts. We see great promise in the Home feed of Instagram. Advertising is all about getting the right message in front of the right person at the right time. Users browsing the home feed want inspiration, entertainment, and new content. Strong and engaging content will be vital to stand out on Instagram.

Partner with A Professional

As always, we’re here to stay on top of the latest social media and advertising changes to strategize in the best interest of our clients and partners. If you need help making sure that your social media marketing efforts resonate with your audience, contact us. Let’s strategize.

Baseline Creative Wins “Best Places to Work” Honor

By Blog

Baseline Creative was recently honored as the winner of the “Best Places to Work” for Small Business by the Wichita Business Journal. The award is based on the results of an employee survey that is administered by Quantum Market Research. Employees fill out the confidential survey which evaluates everything from team effectiveness, retention, employee alignment with company goals, trust with coworkers, and individual contribution to feeling valued, work engagement, and people practices. The companies with the highest scores are ranked in order, and the businesses with the top scores receive the award. Baseline Creative was a finalist in 2015, and took the top honor home this year.

“We are so excited to receive the Best Places to Work award,” said Bridgette West-Williams, Vice President at Baseline. “We have worked hard over the past several years to create a culture that shows appreciation to our team members through everything we do. From fair and equitable compensation to fully employer-funded top-notch health, dental and supplemental insurance, to flexible schedules and paid time off, we believe in easing the burdens that our team faces so they can thrive and not just survive.”

A positive and empowering workplace culture at Baseline Creative is important to leadership. “We believe we have the best team members,” said Nathan Williams, Principal at Baseline. “Our team members care about our clients and the quality of work we produce. We also care about each other. There are no egos at Baseline. Everyone is part of the team and as a team, we help out one another and get the work done.”

Baseline Creative leadership also believes in investing in the professional development of team members. “We believe deeply in growing and coaching our team members and their evolving areas of career and personal interest. We provide formal and informal continuing education, certifications, and degree opportunities for employees, and more importantly, mentoring and coaching opportunities with leadership and outside professionals as needed,” West-Williams said.

While many companies talk about self-care and work/life balance, Baseline truly walks the walk. Flexible work from home and in-office schedules allow team members to take care of their personal needs and the needs of their families. Additionally, self-care and mental health are important to Baseline leadership. “When we were working fully remote at the beginning of the pandemic, Nathan and I decided to provide 10-14 extra days of paid leave to give team members more frequent breaks throughout the stressful year,” West-Williams said. “It’s important to us to touch base with individual team members and see how they’re doing. Not only do we think it’s the right thing to do, but it’s also good for business.”

Baseline Gives Back Holiday Campaign

By Blog

Happy Holidays! It’s the season of giving and instead of spending money on cards or branded tchotchkes, Baseline Creative wants to give back!

Throughout the year our team donates time, talent, and resources to organizations that have missions that we believe in. This year we’re honoring our clients with a gift back to charity!

Please choose one of the following nonprofits and Baseline Creative will donate to the cause you select based on your vote. Every organization that receives a vote will get a donation. It’s the best way to end the year!

Vote by clicking here!

You can learn more about each of these wonderful organizations on their websites.