Baseline Creative UpCity 2022 Local Excellence Award

Baseline Creative Announced as a 2022 Local Excellence Award Winner by UpCity!

By Blog

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 2 million businesses that visit their site. 

Each year, UpCity analyzes and scores more than 70,000 service providers based on their UpCity Recommendability Rating and acknowledges the top national and local providers with an UpCity Excellence Award. The results are in, and we won!

We are proud to announce that the Baseline Creative team has been recognized as one of the top B2B service providers of 2022 in the Wichita area by UpCity! 

Jack Thornburg, VP of Organic Growth at UpCity, had this to say about Baseline Creative:

“Baseline Creative continuously demonstrates that high-quality results and caring customer service don’t have to be mutually exclusive. We’re proud to name them a 2022 Local Excellence Award winner! Congratulations!”

—Jack Thornburg, VP of Organic Growth, UpCity

This recognition has been driven in large part by our 5-star review rating on UpCity. Here are a few of our favorite pieces of feedback we’ve received from our incredible customers:

  • “Everyone at Baseline Creative is so nice and so talented! Updating our sadly aged website should have been a nightmare, instead, it was a pleasure. Changes were made so quickly and advice and feedback were excellent. We recommend them highly and look forward to them managing our online business presence for years to come!” – Rosanne T., August 2021
  • “Working with Baseline Creative has been a great experience. They have been insightful in planning, talented in design, and timely in deployment. Besides being consulate professionals, the staff at Baseline are just great people. We will work with Baseline Creative for a long time to come.” – Neil B., June 2021

We’d like to thank UpCity for their support. It’s such an honor to be included amongst the best of the best. We also want to thank our customers for all of your love and support over the years. Here’s to greater success ahead!

Learn more about the UpCity Excellence Awards.

Baseline Bread Featured Image

Baseline Bread

By Blog

At Baseline Creative, we bake care into everything we do. You may be thinking, what does bread have to do with a full-service marketing company? Our founder, Nathan Williams, has been working to perfect the craft of fresh baked bread since founding Baseline Creative in 2006.

“When I started, I literally worked out of my home. Our small staff would meet there around my kitchen table with laptops to work. Clients would come to my house for meetings and sit around the same kitchen table. Sometimes I would have made fresh bread for all to enjoy.”

Creating the Right Culture

We no longer work around that same kitchen table, but we still break bread together. Clients, friends, and team members alike have experienced the joy of Nathan’s fresh-baked bread. This culture and inviting spirit are what helped Baseline Creative earn the title of Best Place to Work for Small Business in 2021. In honor of Baseline Bread and National Sourdough Day, we asked Nathan to share some tips and insights on the bread-making process.

Nathan’s Sourdough Tips

  • It’s more important to pay attention to your dough than any recipe you’ll ever read when you’re working with sourdough.
  • Stretch and fold is the most beneficial technique for kneading, but mix it up and try a gravity-based knead, too! Grab your dough and allow half of it to slowly fall. Turn it and stretch (almost like taffy).
  • Pain Paladin is a wonderful alternative to standard sourdough. Just add 1/4 cup or so of olive oil to your dough. It will be more elastic and the surface will retain more of the gases while the bread rises.
  • Your starter is the most important ingredient in sourdough bread. Feed it a variety of different flour types to increase its resilience. It will reward you with more vigorous fermentation than a monofed base.
  • The starter is designed to thrive in harsh conditions, so remember that occasional culture stress actually improves its ability to adapt.
  • Using a Dutch oven creates an ideal environment for baking and attaining the “pro level” crust and rise. Preheat the cast iron for 30-45 minutes, then add a drop of oil or cornmeal and then your bread. Make sure you score it with a knife or lamé (a razor blade on a stick) so it has a place to vent all that glorious steam. Bake covered for the first 15-20 minutes or so, then finish uncovered. Make it as tan, brown, or black as you like.
Baseline bread
Baking bread for friends and clients - sourdough bread images
Baking bread for friends and clients - sourdough bread images

Baked with Care for Our Clients

Good business is like a good bread recipe. You must have just the right ingredients, and the right amount of kneading and work to make it rise to be a successful bake. It takes time, attention, and focus to be successful in baking as in business. It doesn’t hurt to bring actual bread into the workplace either. We love to celebrate success with old and new friends and hope you have as much fun baking your own bread as Nathan does! Ready to get baking? Contact us!

10 of the Most Relatable Marketing GIFS

By Blog

Digital marketing can be so incredibly fun and rewarding. That’s why it’s one of our specialties here at Baseline Creative. We’re passionate about strategy, content creation, design, SEO, and all the things that work together to make digital marketing successful. Marketing professionals, small business owners, and anyone who’s managed a social media profile will be able to relate to the following Top 10 Relatable Marketing GIFS.

1. Off Brand is Not Allowed

Brand, and brand voice, should always be considered in your marketing efforts. You don’t want any of your messaging or imagery to be off brand. Working with a marketing team that knows your business can keep you on brand and set you up for success!

2. Font Choice is Important

Branding is crucial, and an important part of that branding involves font choices. If you use the wrong fonts, you’ll definitely convey the wrong message. Fonts set the tone of everything you say. Baseline Creative started out as Baseline Fonts, so we know a thing or two about font creation and selection.

3. Analytics and Tracking are Cool

If you’re not measuring your efforts, then you can’t know what’s going right and what needs to be improved! Be like the cool kids and make sure you have Google Analytics installed on your site. We give that effort a big thumbs up. If you need help installing the tracking code or deciphering the analytics, Baseline Creative can help! We are a certified Google Partner Agency after all.

4. Don’t Forget to Caffeinate

This one is more of a suggestion, but totally relatable. Our team at Baseline Creative is known to enjoy a nice cup of coffee, or two! The Meryl Streep before and after coffee GIF says it all. Cheers!

5. Content Creation is Important

Content is key when it comes to marketing. From website content, blogs, social media, print collateral, and more, your content needs to be strong and working in favor of your efforts. You want your content to be engaging and also bring traffic to your business. Need help with content? Our team is like the cats in this GIF when it comes to content creation and strategy.

6. Creativity Matters

We mentioned content above, but want to stress that it has to be creative! If your content isn’t educational, entertaining, or evoking emotion in the viewer then it likely needs a creative boost. Don’t worry though, “creative” is in our name! From branding, mood boards, content creation, and more, you’ve got our entire creative team on your side when you work with us.

7. Teamwork Makes the Dream Work

Marketing is best accomplished with a team. That’s why full-service agency life is the best! You have access to an entire team of multi-talented professionals when you work with us. The ability to rely on a team is amazing.

8. We Love having Good Photography to Work With

Nothing is more exciting than having high-quality photography to work with for websites, social media, and print materials. Bad photography can ruin the impact of your messaging, meaning a waste of time and energy for your business. At Baseline Creative, we have a photographer on staff that specializes in custom photography for businesses we work with. Quality messaging paired with quality photography is a dream come true.

9. We Do Our Homework

What homework? Oh yeah, that homework, we did it. Every good marketer should do their homework. That means research, forecasting, analysis, competitor analysis, and more! Google is basically our best friend and if there’s information to find, we’ll find it. If the information doesn’t exist, we’ll help create it. That’s just how we roll.

10. We’re Here to Help

Marketing is incredibly complex. To do it right, takes dedication and hard work. We’ve been helping clients grow their businesses for over 20 years and have built some amazing partnerships along the way. Looking for help with your website, digital marketing, branding, or design? Let’s have a conversation.

Need Marketing Assistance?

We hope you enjoyed these relatable marketing gifs! Need help with any of your marketing efforts? Contact us today!

Bethany Prideaux Named a Woman Who Leads in Marketing by WBJ

By Blog

Bethany Prideaux is the Digital Marketing Strategist at Baseline Creative. She specializes in social media management, paid social ads, search engine optimization and is Google certified. She creates effective and engaging strategies for our clients and has helped our team to create even more efficiencies in our client work. Bethany has both in-house and agency experience and has hit the ground running in her short tenure with Baseline.

Bethany is also an accomplished ceramics artist and has a home studio where she creates beautiful ceramic pieces.  From strategy to design, Bethany has a multitude of skills that provide our clients with wonderful results.

Baseline is incredibly proud of Bethany happy that she has joined our team! Congratulations, Bethany!

Gabby Garlow Named Young Professional for the Wichita Business Journal

By Blog

Gabby Garlow honored as part of the WBJ’s Young Professionals in Professional Service

Gabby Garlow is the Digital Designer at Baseline Creative. Gabby started with the Baseline team just two weeks before Covid shut down the world, and the Baseline team moved to remote work. As the Digital Designer, Gabby creates the graphics for our social media clients, as well as graphics for websites and other digital mediums. Gabby loves her work and is constantly monitoring trends in pop culture and on social platforms to keep our digital clients ahead of the game.

Gabby recently completed her tenure as the President of the Wichita AIGA chapter and had a mural selected for Avenue Art Days in the Douglas Design District in September 2021. In addition, she is currently enrolled in the Wichita Business Journal’s Career Women program, learning more about leadership and networking with other professionals.

Baseline is incredibly proud of Gabby, her work, and we are ecstatic she is on our team! Congratulations, Gabby!

Instagram Features Algorithm and Feed Changes 2022

Is Instagram Going Algorithm Free?

By Blog

Instagram has announced some upcoming algorithm changes for user feeds that will affect consumers and advertisers alike. Over the past few years, Instagram users have complained about excessive advertisements and not seeing enough content from friends and companies they follow. Along with not seeing all relevant posts, posts do not show up in reverse chronological order. The content shown to viewers, and the order in which it is shown, can make or break the user experience on social media. Instagram usage, however, continues to rise and Instagram stakeholders are working to shape the user experience for the better. Keep reading to learn about upcoming Instagram changes that are projected in 2022.

Increasing Control Over Content Feeds

Adam Mosseri, Instagram chief, shared on his Instagram that they are testing feed changes in 2022. With the proposed changes, users will be able to toggle between three different feeds; Home, Favorites, and Following. These three feeds utilize the algorithm in different ways.

  • Home will be similar to current Instagram feed settings. Home, using the algorithm, features suggested profiles, advertisements, and other relevant content during your time spent on the app.
  • Favorites will consist of select profiles marked as favorites. Mosseri mentions using this feed for family or other profiles he wants consistently view.
  • Following will be similar to the previous Instagram experience consisting of only accounts you follow with posts listed in reverse chronological order, showing the latest content first.

What Will Instagram Algorithm Changes Mean for Advertisers?

Will Instagram’s feed customization features make users feel more in control and happier, resulting in more time spent on the app? We think so. Therefore, Instagram will still be a great place for companies to focus marketing efforts. We see great promise in the Home feed of Instagram. Advertising is all about getting the right message in front of the right person at the right time. Users browsing the home feed want inspiration, entertainment, and new content. Strong and engaging content will be vital to stand out on Instagram.

Partner with A Professional

As always, we’re here to stay on top of the latest social media and advertising changes to strategize in the best interest of our clients and partners. If you need help making sure that your social media marketing efforts resonate with your audience, contact us. Let’s strategize.

Baseline Creative Wins “Best Places to Work” Honor

By Blog

Baseline Creative was recently honored as the winner of the “Best Places to Work” for Small Business by the Wichita Business Journal. The award is based on the results of an employee survey that is administered by Quantum Market Research. Employees fill out the confidential survey which evaluates everything from team effectiveness, retention, employee alignment with company goals, trust with coworkers, and individual contribution to feeling valued, work engagement, and people practices. The companies with the highest scores are ranked in order, and the businesses with the top scores receive the award. Baseline Creative was a finalist in 2015, and took the top honor home this year.

“We are so excited to receive the Best Places to Work award,” said Bridgette West-Williams, Vice President at Baseline. “We have worked hard over the past several years to create a culture that shows appreciation to our team members through everything we do. From fair and equitable compensation to fully employer-funded top-notch health, dental and supplemental insurance, to flexible schedules and paid time off, we believe in easing the burdens that our team faces so they can thrive and not just survive.”

A positive and empowering workplace culture at Baseline Creative is important to leadership. “We believe we have the best team members,” said Nathan Williams, Principal at Baseline. “Our team members care about our clients and the quality of work we produce. We also care about each other. There are no egos at Baseline. Everyone is part of the team and as a team, we help out one another and get the work done.”

Baseline Creative leadership also believes in investing in the professional development of team members. “We believe deeply in growing and coaching our team members and their evolving areas of career and personal interest. We provide formal and informal continuing education, certifications, and degree opportunities for employees, and more importantly, mentoring and coaching opportunities with leadership and outside professionals as needed,” West-Williams said.

While many companies talk about self-care and work/life balance, Baseline truly walks the walk. Flexible work from home and in-office schedules allow team members to take care of their personal needs and the needs of their families. Additionally, self-care and mental health are important to Baseline leadership. “When we were working fully remote at the beginning of the pandemic, Nathan and I decided to provide 10-14 extra days of paid leave to give team members more frequent breaks throughout the stressful year,” West-Williams said. “It’s important to us to touch base with individual team members and see how they’re doing. Not only do we think it’s the right thing to do, but it’s also good for business.”

Baseline Gives Back Holiday Campaign

By Blog

Happy Holidays! It’s the season of giving and instead of spending money on cards or branded tchotchkes, Baseline Creative wants to give back!

Throughout the year our team donates time, talent, and resources to organizations that have missions that we believe in. This year we’re honoring our clients with a gift back to charity!

Please choose one of the following nonprofits and Baseline Creative will donate to the cause you select based on your vote. Every organization that receives a vote will get a donation. It’s the best way to end the year!

Vote by clicking here!

You can learn more about each of these wonderful organizations on their websites.

Nathan Williams headshot

Nathan Williams Recognized as a 2021 Marketing Awards Honoree

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Nathan Williams honored as part of the Wichita Business Journal’s 2021 Marketing Awards

Owner and Principal of Baseline Creative, Nathan Williams, was recognized as an honoree of the Wichita Business Journal’s annual Marketing Awards. You can read Nathan’s full profile feature in the Wichita Business Journal.

The Wichita Business Journal’s Marketing Awards “honor Wichita-area senior marketing professionals who excel in making their company or organization look and perform its best.”

Client-focused service and support

Nathan brings an innovative approach to customer-first marketing at Baseline. He’s not afraid to do the work alongside his team, whether it be everyday fulfillment, high-level strategy, or developing a custom solution. Most importantly, he treats each client as the most important asset to our company, no matter the size of the account.

Nathan’s commitment to finding the best solution—or creating one—is always present in the day-to-day processes at Baseline Creative.

Vice President of Baseline Creative, Bridgette West-Williams says, “Nathan always ensures we provide clients with effective strategy, while being good stewards of their time and resources. His respect for honest and ethical business dealings ensures the success of our clients, and our own business.”

Servant leadership from the heart

Aside from providing exceptional client service, Nathan donates time, in-kind work, and resources to our local community in various ways. He is a longtime supporter of the Kansas Humane Society, Kansas K9 ResQ, Beauties & Beasts, Wichita Animal Action League, among many other regional and national animal rescues and shelters. In addition, Nathan is also a SCORE and SBA volunteer.

Each year, Nathan donates in-kind work to nonprofits and local organizations in need of marketing services, custom websites, and application solutions. For example, ICT SOS, Camp Sunflower, the Kansas Hispanic Education & Development Foundation, the Alzheimer’s Association of Central & Western Kansas, the League of Women Voters of Wichita Metro, and the Wichita Grand Opera.

We are proud to be part of the team Nathan has established at Baseline Creative. We congratulate Nathan on his recognition as a 2021 Marketing Awards honoree!

a variety of icons indicating a broken website

Web Maintenance Keeps You Running

By Blog, Uncategorized

Just like a vehicle or a building, your website requires regular maintenance to keep functionality working correctly and to keep your website secure. Plugins are continually updated for security and performance and outdated plugins can pose a security risk. In addition, regular web maintenance ensures your site is running as quickly as possible and is optimized for search engine optimization (SEO). Below are some reasons to do regular, monthly web maintenance.

Reasons for Web Maintenance

  1. Security – Hackers are always looking for vulnerabilities and outdated plugins and versions of content management systems such as WordPress, Joomla, and Drupal. When a hacker sees that plugins for these websites are not updated, they can either take advantage of a current exploit, or create a new one. Aside from plugins, it’s also important to keep your content management system updated to new versions. Developers for plugins and content management systems are continually working on creating new, more secure versions of their products and it’s vital to your web security to keep up to date.
  2. Performance – A website is a well-oiled digital machine, and when your plugins aren’t up to date, these plugins can become clunky and can break, which in turn, breaks the functionality on your website. Examples of broken plugins could include missing elements including maps, images, and forms. This creates a poor user experience, which effects your overall search engine ranking.
  3. Speed – Speed is part of the overall performance of your website, but it’s important enough to have its own bullet point because speed is a crucial factor in your search engine ranking. When developers push out new versions or updates to plugins or content management systems, it’s because they have improved these products, often optimizing for speed.
  4. Save money – When a website is not routinely maintained, it can cause more problems that require additional time and money to fix. Like ignoring regular oil changes, a website without maintenance can eventually come to a halt with a variety of broken functionalities, slow speed and poor user experience. Unfortunately, this can take more time for a company, like Baseline to fix. As they say, an ounce of prevention is worth a pound of cure.

Web Maintenance is Available

Baseline Creative offers regular, affordable, maintenance for websites that we’ve built, as well as sites we didn’t build. Our service includes regular plugin updates and security checks by a real, live developer! Our team will make updates, test, and make optimizations as needed. If you’re interested in regular updates, contact your account manager, email us, or call us at 316-260-5294 and we will answer questions and get you on our schedule.