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Our Team

We are a close knit team of creatives and developers. If you dream it, we can build it.
Nathan Williams headshot

Nathan (he/him/his)

Principal + Owner

Hailing from Topeka, Nathan attended the University of Kansas, where he began his lifelong affinity for letterforms and graphic design. He began creating fonts from historic samples in 1995 and established his own type foundry, Baseline Fonts, in 1999.

Nathan has spent almost two decades as a hybrid designer, constantly evolving alongside technology and industry shifts. He founded Baseline Creative in 2005 and has grown it into a full-service agency. He finds inspiration everywhere and in everyone but especially in a good cup of coffee.

On the home front, Nathan is an avid baker, bicycle enthusiast, and enjoys printmaking and painting. He has three brilliant daughters, an amazingly effervescent wife, a Golden Retriever named Betty, a Kansas Humane Society rescue named JoJo, and a menagerie of cats—acquired by his wife and daughters.

Bridgette (she/her/hers)

Vice President

Bridgette brings to Baseline more than a decade of brand management, strategic planning and public relations experience in health care, non-profit, higher education and the corporate world. Her volunteer work speaks to her core values, and social justice.

Bridgette puts her masters of business law, and bachelor's degree in public relations and political science, to good use by implementing procedures and protocols that help Baseline operate more efficiently. She thinks five—if not 10—steps ahead at all times.

Bridgette has an innate business sense that allows her to manage the more pragmatic side of a creative firm. She helps coach staff members and keeps them on task—all with a smile on her face. She helps shape our team as the hiring manager, and applicants will earn some unofficial bonus points if they've read this far and understand who to reach out to about opportunities with Baseline.

She identifies as a bona fide crazy cat lady. It all started with the late Burt Reynolds and his littermate Frida Kahlo, brown tabby and Lynx Point Siamese respectively, and now includes Schwarz the orange tabby and Phoenix the tiny tuxey. Her canine companions, Betty White the Golden Retriever, and JoJo effervescent American Shelter Dog round out her fur squad.

Andrea (she/her/hers)

Agency Director

Andrea is a graduate of Wichita State University and spent a career in public relations in the non-profit sector before coming to Baseline. Andrea is an experienced strategist, event planner, crisis communicator and writer.

Andrea is the Agency Director for Baseline Creative and oversees staff and strategic direction for clients. In her multi-faceted role, Andrea is committed to continuing the culture of collaboration at Baseline and being a cheerleader for team members. Andrea also enjoys building relationships with clients, and working with them to evaluate the bigger picture and work toward goals.

Andrea loves spending time with her family including her husband and two nearly grown children and their rescue dog, a Beagle/Basset mix named Maggie.



Web & Technology Director

Ben is the driving force behind all of Baseline Creative’s websites. Armed with a degree in computer science from Bethel College, Ben is an authority on all things related to databases, code and innumerable scripting languages. The Newton native has been the lead developer at Baseline Creative since 2007 and is known for being incredibly intuitive and patient with both clients and the Baseline team.

As the Web & Technology Director, Ben oversees the development team, ensuring adherence to best practices in web and application development. Ben is also the lead on PetBridge, an animal shelter software developed by Baseline.

Ben has diverse musical interests ranging from ska to his favorite jazz musician, Don Ellis. He’s always keeping the office guessing musically. He also loves BBQ, good science fiction and comic books.

Ben enjoys lounging with his wife, Anna and their two children—who keep the adults very busy.

Paden James

Paden (he/him/his)

Digital Content Manager

Originally from a small town in Kansas, Paden graduated from Full Sail University in Orlando, Florida with a Bachelor of Science in Recording Arts. He worked for seven years in Los Angeles as an Audio Engineer working predominantly on video games and films as a Voiceover Engineer, Dialogue Editor, and Sound Designer. When he moved back to Kansas he worked as a Digital Advertising Specialist for three years.

Paden is the Digital Content Manager for Baseline Creative and is responsible for content creation and strategy for clients. He is drawn to digital marketing and content creation because it enables him to combine a wide range of creative, technical, and problem-solving skills to help a variety of businesses grow and make a meaningful impact in their communities.

In addition, Paden is obsessed with all things entertainment and is actively creating or consuming entertainment and media—whether it’s music, movies, books, comics, podcasts, video games or watching sports. As a result, he has his finger on the pulse of the latest tools and trends.

When he isn’t working, Paden spends his free time on hobbies such as music, writing, watching hockey or football, reading, and writing as well as personal and professional development. Paden has six rescue pets, two chihuahuas (Sheelah and Pippi), and four sugar gliders (Mila, Macey, Marley, and Mochi.)

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