NATHAN WILLIAMS

Principal + Owner

Hailing from Topeka, Nathan attended the University of Kansas, where he began his lifelong affinity for letterforms and graphic design. A quick study at reverse-engineering of undocumented printing methods, he began creating fonts from historic samples in 1995 and established his own type foundry, Baseline Fonts, in 1999.

Nathan has spent almost two decades as a hybrid designer, constantly evolving alongside technology and industry shifts. He founded Baseline Creative in 2005 and has grown it into a full-service agency. He finds inspiration everywhere and in everyone but especially in a good cup of coffee.

On the home front, Nathan is an avid baker and enjoys printmaking and painting. He has three brilliant daughters, an amazing wife, a Catahoula Cur named Bella, a Kansas Humane Society rescue named JoJo and four cats. His favorite, over all, is orange.

BRIDGETTE WEST-WILLIAMS

Director of Operations
+ Project Management

Bridgette brings to Baseline nearly 10 years of brand management and public relations experience in health care, higher education and the corporate world.

She wrapped up her master’s of business law from Friends University in 2015. Bridgette is putting that degree to good use by implementing new procedures that help Baseline operate more efficiently. She thinks five — if not 10 — steps ahead at all times.

Bridgette has an innate business sense that allows her to manage the more pragmatic side of a creative firm. She helps coach staff members and keeps them on task — all with a smile on her face.

She identifies as a bona fide crazy cat lady. It all started with Burt Reynolds and Frida Kahlo, brown tabby and Lynx Point Siamese respectively.

BEN VOTH

Lead Developer + Senior Architect

Ben is the driving force behind all of Baseline Creative’s websites. Armed with a degree in computer science from Bethel College, Ben is an authority on all things related to databases, code and innumerable scripting languages. The Newton native has been the lead developer at Baseline Creative since 2007 and is known for being incredibly intuitive and patient with both clients and the Baseline team.

In his limited spare time, Ben enjoys lounging with his wife, Anna, and their two dogs. The Voth family recently added a baby, Hollis, to their brood including older sister, Amelia. So we’re not joking about the limited spare time.

Ben has diverse musical interests ranging from ska to his favorite jazz musician, Don Ellis. He’s always keeping the office guessing musically. He also loves BBQ, good science fiction and comic books.

ANDREA ANGLIN

Project Manager
+ Public Relations Strategist

Andrea is a graduate of Wichita State University and spent a career in public relations in the non-profit sector before coming to Baseline. Andrea is an experienced strategist, event planner, crisis communicator and writer.

She is a lifelong Wichitan except for a two-year stint in Colorado. Yes, it was beautiful. Yes, she wanted to come back to Kansas. And no, she isn’t crazy.

Andrea is a prolific reader and binge-watcher of all genres with a special place in her heart for science fiction. But the real wind beneath her wings is her family including her husband and two amazing teenagers. A rescue dog named Maggie and a hedgehog named Hershey are the pets who have her heart.

JOSIAH ZIMMERMAN

Graphic Designer

Josiah grew up in Hutchinson and graduated from Haven High School.

He received a full-ride scholarship to Hutchinson Community College to study music education. “I thought I wanted to be some kind of rock star,” he admits.

He transferred to Wichita State University his junior year to earn his bachelor’s of fine arts degree with an emphasis in graphic design in 2015.

Josiah plays guitar and drums and volunteers his musical and design talents at Exodus Church, where he worships and sometimes leads worship.

Josiah is married and has a cat and a dog, Penelope and Ellie.

GEOFF LOUVAR

Graphic Designer

Geoff Louvar is not just a graphic designer, he’s a Jedi. His rise from Padawan to a full-blown Jedi knight started when graduating from Friends University with a degree in graphic design. Geoff lived the dream as a designer for a company in the Caribbean. He moved to Las Vegas and then back to Wichita where he met his wife, Hilary and her (soon to be his) three children.

Fast forward to life as a freelancer, now raising six children, including twin toddler girls, Geoff is a master of the Force. From graphic design including logos, print collateral and frontend web development, Geoff has the Jedi skills and mind tricks that make people love his work. Over the years, Geoff has learned a few things about time management, keeping cool under pressure and functioning with little sleep. In his spare time, Geoff loves binge watching Netflix with his family, watching sports and traveling. In addition to his kids, Geoff has two Jedi dogs, Kenobi and Mace.

JOSHUA DALE

UI/UX Developer

Joshua Dale is a native of Northern Minnesota. He joined Baseline as a UI/UX developer and has serious development chops. As a UI/UX developer, Joshua understands the big picture and is able to design the organizational structure behind a website and make certain interactive components of a site can be achieved — meaning he knows how to make a website beautiful — from the inside, out.

Joshua spent four years in the Air Force and then earned his Bachelors in Computer Science at the University of North Dakota in Grand Forks. Joshua loves to spend time outdoors and camping including a favorite spot around Duluth, Minnesota, up into Littlefork. In addition to creating lovely websites, Joshua also likes to create things in his workshop at home, travel, and write. Creative and tech-savvy, Baseline is glad to have Joshua on our team!

JAMES KANDT

Collaborator

James has been a creative problem-solver in all categories of marketing, specializing in B2B from Dallas to Denver, Los Angeles to back home in Wichita.

James came to Wichita as executive art director at Sullivan Higdon & Sink and has creatively served clients as James Kandt Studios since 1994. His home is full of art and celebrates his keen eye.

He mentors the Baseline Creative team and works with them to review more than just the design — he challenges them to think about the purpose of the project. He often asks a simple “Why?” that helps designs and copywriters think harder about what the messages they are trying to convey.

James has restored several antique cars and drives around Wichita in an 1956 Ford truck and a 1964 Studebaker. He hates when he has to drive his wife’s “Realtor car.”

MAUREEN MASTERS

Collaborator

Maureen was born in an aviation publishing house and shared a bedroom with the first Xerox machine in Kansas. She cut her teeth on proofreads and learned the business of writing before most kids lost their training wheels.

A byproduct of both Wichita schools and Wichita business, she brings to Baseline a skill set that is as unique as it is necessary. She provides an alternative, and sometimes unconventional, perspective on ways to meet objectives. Her attention to detail, when coupled with her superhuman enthusiasm, make her a fairly unstoppable force and a valued part of the team.

Her children have grown and moved away, so a Wichita address is no longer necessary. When not spinning sentences into gold, she usually can be found with GPS and a cellphone.