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Baseline Creative, Inc. has plenty to say. Check here for insights and viewpoints from staff members who are eager to share their expertise.
Nathan Williams Recognized as a 2021 Marketing Awards Honoree
Nathan Williams honored as part of the Wichita Business Journal’s 2021 Marketing Awards Owner and Principal of Baseline Creative, Nathan
Web Maintenance Keeps You Running
Just like a vehicle or a building, your website requires regular maintenance to keep functionality working correctly and to keep
Instagram Update
Instagram, the visual social media platform recently announced that they are “no longer a photo-sharing app.” Instead, Instagram is shifting
Bridgette West-Williams is a Woman Who Leads
Bridgette West-Williams Recognized as a Woman Who Leads by the Wichita Business Journal Baseline Creative's Vice President, Bridgette West-Williams, was
Don’t Click That Link – How to Avoid Phishing Attempts
We received a call from a concerned client the other day because they had received an email through their website
Accessibility and Social Media
Accessibility has become increasingly important in website development and companies like Baseline Creative are using WCAG 2.1 standards to build
The Importance of Word-of-Mouth Marketing
Word-of-mouth marketing is perhaps the oldest and one of the most effective forms of marketing. When consumers get a recommendation
Google’s Next Algorithm Update
Anytime Google launches a new update to their algorithm, it makes marketers sit up and take notice. Coming up in
How Covid-19 Changed Marketing
It’s officially been one year since Covid-19 caused quarantines and lockdowns and began to change the way we do things
The Power of Instagram Stories
Instagram stories made their debut in 2016, giving users a chance to highlight and capture experiences and share everyday moments.
Tips for shooting good video for FB, Instagram
A recent study showed that people watch an average of 16 hours of online videos per week and 84% of
Navigating the Attention Economy
The internet has “rewired our brains” according to Michael Goldhaber, a former theoretical physicist turned predictor of how the internet
Andrea Anglin, A Woman Who Leads
Andrea Anglin selected as a woman who leads by the Wichita Business Journal Project Manager and Public Relations Strategist, Andrea
ICT SOS: A Case Study
10 Years of Fighting Human Trafficking A decade ago ICT SOS was created to help people in Wichita connect with
Influencer Marketing
Have you utilized influencer marketing in the past? If not, this may be the year to start. Influencer marketing has
Generate & Capture Leads
Leads are important to nearly every business because each lead is a potential new customer. Lead generations start with your
SMART Goals Help You Plan for Success
What Does SMART Stand For? The acronym SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. As you write your
Custom Stock Photography
There are several benefits of having custom stock photography for your business. However, you may wonder if it’s necessary for
Is it time for a brand refresh?
A successful rebrand entails more than just a redesigned logo. Some brands may require an entire overhaul. This can include
Case Study: Kansas Hispanic Education Development Foundation
Each year Baseline Creative works with nonprofits that align with our vision for a better community. When the Kansas Hispanic
Marketing in 2021
What will your marketing plan look like in 2021? There are some trends that should be considered when making your
The Art and Science of Effective Communication
Marketing is ever-changing, and as professionals, we have to evolve our strategies and keep up with industry best practices. Recently,
What is Search Console?
Google Analytics is one of the best tools on the market for analyzing web traffic. Included in Analytics, is a
The Importance of a Good Business Card Design
Business cards may be the smallest tool in the toolbox, however, they can have the biggest impact on your company’s
Case Study: SafetyTec Services
For over ten years, Baseline Creative has had the pleasure of working with the SafetyTec team on websites, print collateral,
Mobile Responsive Design Matters
Have you visited a website that requires you to do more work when you land on the page? For example,
Sperra Studios – A Case Study
This project was no challenge for web development and design superheroes at Baseline Creative. Sperra Studios approached the Baseline team
Does Email Marketing Work?
Does email marketing work? Absolutely. According to Hubspot, 99 percent of people check their email every day and list email
E-Commerce for the Holidays
Do you remember holiday shopping? Some of us loved the hustle and bustle of Black Friday and the thrill of
Closed Captioning for Videos
Videos are a great marketing tool, especially when used on Facebook. But as engaging as videos can be for your
Case Study: EPIC Vets
In 2017, veterinarian and entrepreneur, Dr. Lonny Pace reached out to Baseline Creative to rebrand an emergency pet clinic located
Pinterest Marketing
Early on, Pinterest garnered a reputation for being the place to go to find recipes and “pin” them to a
The Turmoil Over TikTok
One of the strangest results of the pandemic, is the meteoric rise of the social media platform, TikTok. As millions
Reviews: The Backbone of a Trusted Business
When trying something new, do you research the business ahead of time? Whether you’re on the hunt for a new
Digital Marketing Case Study: WellSpring School of Allied Health
Being on your social media a-game requires involvement from A to Z. For instance, this includes campaigns, content creation, monitoring,
Oh, the Places You’ll Show Up with Bing!
Google is widely considered the most important search engine, however, Microsoft’s search engine, Bing, is a major player in the
Navigating New Privacy Protections
Privacy protections and protecting consumer data is an increasing concern for tech companies such as Google. According to the search
Creating Content in the Time of Covid-19
Covid-19 has changed the world, including content creation and the marketing industry. How we market, where we market and the
Google Analytics—An Oldie But a Goodie
Utilizing Google Analytics might seem like a no-brainer, but it can be overlooked if you aren’t intentional about reviewing it
Website Maintenance—Why is it important?
Website maintenance is important! You can’t just build a website and then forget about it. Well, you can, but you’ll
Launching a Business in a Pandemic
You can successfully launch a new business in a pandemic. Baseline Creative worked with Amanda Mogoi at M-Care Healthcare to
The Importance of Accuracy Online
Misinformation, and disinformation, on the internet, specifically with social media, has been a growing topic of concern since the last
Never Go to the Grocery Store Hungry
I shop. All the time. I love to go to the grocery store. It's my place filled with my people.
Diversity and Inclusion vs Multicultural Marketing
Diversity and inclusion are increasingly more important and do, in fact, affect purchasing decisions for many consumers, according to a
Google Just Updated…Again
One thing Covid-19 hasn’t stopped this year is the rollout of the new update for Google and the effect it
Adapting in Business During a Pandemic
Without a doubt, the COVID-19 pandemic has altered the way business is conducted in the world. In a matter of
Social Strategy: Nimble is Necessary
At Baseline Creative, we love what we do, and we have fun. A social strategy might seem playful and fun
Baseline Creative Award-Winning Design and Development
One of the best things about our culture at Baseline Creative is that we aren’t a building of egos—we’re a
Ranking in Google—Do you have to pay to play?
Ranking in Google is top of mind for anyone who has ever built a website. Google is the industry standard,
Yelp Reviews—The Good, the Bad and the Ugly
Every month, we get calls at Baseline Creative asking for assistance with Yelp reviews and accounts. And every time, we
What is Google Guarantee?
Why Google Guarantee? Google Guarantee is one of the latest tools from Google designed to let potential customers know your
Los Angeles Web Design: Arielle Antoine
Re-Thinking Big (and Little) Data
During a recent event we attended the Public Relations Society of America (PRSA) Kansas Chapter’s Professional Development Day, we gained
Strategy in Search—What Your Business Needs to Know
How to keep up with your online business presence in search results Need SEO Kansas City? Baseline Creative provides
California Web Design and Integrated Marketing
When Good Ideas Become Bad Ideas
As we developed FullServiceReview.com, we learned valuable insights about how things work...and how they don't. Ultimately, we found some universal
Range, Digital Marketing and Affordability
Owning a small business has its challenges. Or, as we optimists like to say, 'opportunities to grow'. And that might
PetBridge Shelter Software Connects Pets & Owners
Millions of homeless animals end up in shelters every year. Abandoned by their owners, they feel vulnerable and scared. The
Saving Lives, Making a Difference with Shelter Software
Your dog or cat is lost. They are out there in the world feeling confused and afraid. Without your love
Capturing Micro Moments
While waiting in the pick-up lane for your kids you grab your smartphone and search for recipes for sloppy joe's
Millennials and Podcasts – The New Age of “Radio”
Back in 1980 the band The Buggles released a song called, “Video Killed the Radio Star” and for a long
What is Success?
By: Nathan Williams From Don Draper (Mad Men) to Larry Tate (Bewitched), and Ron Richardson (Mr. Mom), the stereotypical ad
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