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If your business has a website, chances are you’ve thought about your search engine optimization (SEO). SEO is a tool

We are excited to announce that Bridgette West-Williams, Vice President at Baseline Creative, is a Wichita Business Journal 40 Under

Digital marketing can be so incredibly fun and rewarding. That’s why it’s one of our specialties here at Baseline Creative.

Instagram has announced some upcoming algorithm changes for user feeds that will affect consumers and advertisers alike. Over the past

Happy Holidays! It's the season of giving and instead of spending money on cards or branded tchotchkes, Baseline Creative wants to

Just like a vehicle or a building, your website requires regular maintenance to keep functionality working correctly and to keep

Bridgette West-Williams Recognized as a Woman Who Leads by the Wichita Business Journal Baseline Creative's Vice President, Bridgette West-Williams, was

Accessibility has become increasingly important in website development and companies like Baseline Creative are using WCAG 2.1 standards to build

Anytime Google launches a new update to their algorithm, it makes marketers sit up and take notice. Coming up in

Instagram stories made their debut in 2016, giving users a chance to highlight and capture experiences and share everyday moments.

The internet has “rewired our brains” according to Michael Goldhaber, a former theoretical physicist turned predictor of how the internet

10 Years of Fighting Human Trafficking A decade ago ICT SOS was created to help people in Wichita connect with

Leads are important to nearly every business because each lead is a potential new customer. Lead generations start with your

There are several benefits of having custom stock photography for your business. However, you may wonder if it’s necessary for

Each year Baseline Creative works with nonprofits that align with our vision for a better community. When the Kansas Hispanic

Marketing is ever-changing, and as professionals, we have to evolve our strategies and keep up with industry best practices. Recently,

Business cards may be the smallest tool in the toolbox, however, they can have the biggest impact on your company’s

Have you visited a website that requires you to do more work when you land on the page? For example,

Does email marketing work? Absolutely. According to Hubspot, 99 percent of people check their email every day and list email

Videos are a great marketing tool, especially when used on Facebook. But as engaging as videos can be for your

Early on, Pinterest garnered a reputation for being the place to go to find recipes and “pin” them to a

When trying something new, do you research the business ahead of time? Whether you’re on the hunt for a new

Google is widely considered the most important search engine, however, Microsoft’s search engine, Bing, is a major player in the

Covid-19 has changed the world, including content creation and the marketing industry. How we market, where we market and the

Website maintenance is important! You can’t just build a website and then forget about it. Well, you can, but you’ll

Misinformation, and disinformation, on the internet, specifically with social media, has been a growing topic of concern since the last

Diversity and inclusion are increasingly more important and do, in fact, affect purchasing decisions for many consumers, according to a

Without a doubt, the COVID-19 pandemic has altered the way business is conducted in the world. In a matter of

One of the best things about our culture at Baseline Creative is that we aren’t a building of egos—we’re a

Every month, we get calls at Baseline Creative asking for assistance with Yelp reviews and accounts. And every time, we

How to keep up with your online business presence in search results   Need SEO Kansas City? Baseline Creative provides

As we developed FullServiceReview.com, we learned valuable insights about how things work...and how they don't. Ultimately, we found some universal

Millions of homeless animals end up in shelters every year. Abandoned by their owners, they feel vulnerable and scared. The

While waiting in the pick-up lane for your kids you grab your smartphone and search for recipes for sloppy joe's

By: Nathan Williams From Don Draper (Mad Men) to Larry Tate (Bewitched), and Ron Richardson (Mr. Mom), the stereotypical ad