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Baseline Creative, Inc.  has plenty to say. Check here for insights and viewpoints from staff members who are eager to share their expertise.
Baseline Creative's Bridgette West-Williams, MBL, Featured Workshop Presenter We invite our clients, friends, and collaborators to join us at the
login, form, password, information, security, privacy, protection, protect, identity, secure. business man now is login user password after that account hud. information security privacy identity.
In today's digital age, where cyber threats are ever-present, ensuring the security of websites and safeguarding user data has become
Paden James
Paden James, Digital Content Manager at Baseline Creative has been honored by the Wichita Business Journal as a Young Professional
a person holds a mobile phone with Google Analytics displayed on the screen
In the ever-evolving world of digital marketing, staying ahead of the curve is paramount. With the launch of Google Analytics
Ben Voth, Director of Web and Technology at Baseline Creative is being honored by the Wichita Business Journal as a
Bridgette West-Williams headshot
Bridgette West-Williams, Vice President of Strategy and Business Development at Baseline Creative is being honored by the Wichita Business Journal
a laptop is open with a document and a pencil representing website content
If your business has a website, chances are you’ve thought about your search engine optimization (SEO). SEO is a tool
Baseline Creative UpCity 2022 Local Excellence Award
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can
Bridgette West Williams 40 Under 40
We are excited to announce that Bridgette West-Williams, Vice President at Baseline Creative, is a Wichita Business Journal 40 Under
Baseline Bread Featured Image
At Baseline Creative, we bake care into everything we do. You may be thinking, what does bread have to do
Digital marketing can be so incredibly fun and rewarding. That’s why it’s one of our specialties here at Baseline Creative.
Baseline Creative is a Google Partner Agency
As a full-service agency and Certified Google Partner, the Baseline Creative team works with a variety of businesses across multiple
Instagram Features Algorithm and Feed Changes 2022
Instagram has announced some upcoming algorithm changes for user feeds that will affect consumers and advertisers alike. Over the past
Baseline Creative was recently honored as the winner of the "Best Places to Work" for Small Business by the Wichita
Happy Holidays! It's the season of giving and instead of spending money on cards or branded tchotchkes, Baseline Creative wants to
Nathan Williams headshot
Nathan Williams honored as part of the Wichita Business Journal’s 2021 Marketing Awards Owner and Principal of Baseline Creative, Nathan
a variety of icons indicating a broken website
Just like a vehicle or a building, your website requires regular maintenance to keep functionality working correctly and to keep
A cell phone shows the Instagram Reels splash screen
Instagram, the visual social media platform recently announced that they are “no longer a photo-sharing app.” Instead, Instagram is shifting
Bridgette West-Williams Recognized as a Woman Who Leads by the Wichita Business Journal Baseline Creative's Vice President, Bridgette West-Williams, was
A cell phone is compromised in a phishing attach
We received a call from a concerned client the other day because they had received an email through their website
Closed captioning for videos is important for accessibility
Accessibility has become increasingly important in website development and companies like Baseline Creative are using WCAG 2.1 standards to build
Word-of-mouth marketing helps attract customers to your brand
Word-of-mouth marketing is perhaps the oldest and one of the most effective forms of marketing. When consumers get a recommendation
Page Experience is the next algorithm focus
Anytime Google launches a new update to their algorithm, it makes marketers sit up and take notice. Coming up in
A yellow change ahead sign with blue sky and cloud behind it
It’s officially been one year since Covid-19 caused quarantines and lockdowns and began to change the way we do things
A smartphone displays Instagram Stories
Instagram stories made their debut in 2016, giving users a chance to highlight and capture experiences and share everyday moments.
A man is shooting video for social media with a tripod and smartphone
A recent study showed that people watch an average of 16 hours of online videos per week and 84% of
A man divides his attention between a laptop and a phone
The internet has “rewired our brains” according to Michael Goldhaber, a former theoretical physicist turned predictor of how the internet
Andrea Anglin selected as a woman who leads by the Wichita Business Journal Project Manager and Public Relations Strategist, Andrea
Baseline designed a new logo and website for ICT SOS
10 Years of Fighting Human Trafficking A decade ago ICT SOS was created to help people in Wichita connect with
Kylie Jenner is a well-known influencer
Have you utilized influencer marketing in the past? If not, this may be the year to start. Influencer marketing has
Lead generation often starts with paid ads.
Leads are important to nearly every business because each lead is a potential new customer. Lead generations start with your
SMART goals help small businesses grow
What Does SMART Stand For? The acronym SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. As you write your
A digital camera captures a custom stock photo of a cup of coffee
There are several benefits of having custom stock photography for your business. However, you may wonder if it’s necessary for
Rebranding strategy in a word cloud
A successful rebrand entails more than just a redesigned logo. Some brands may require an entire overhaul. This can include
Each year Baseline Creative works with nonprofits that align with our vision for a better community. When the Kansas Hispanic
Marketing Plan in 2021
What will your marketing plan look like in 2021? There are some trends that should be considered when making your
Email notification on a tablet
Marketing is ever-changing, and as professionals, we have to evolve our strategies and keep up with industry best practices. Recently,
The word Search appears on a computer screen
Google Analytics is one of the best tools on the market for analyzing web traffic. Included in Analytics, is a
Business Cards are laid out on a table
Business cards may be the smallest tool in the toolbox, however, they can have the biggest impact on your company’s
SafetyTec Services logo
For over ten years, Baseline Creative has had the pleasure of working with the SafetyTec team on websites, print collateral,
This illustration shows an open laptop with a tablet and a mobile phone open to the same website to show mobile responsiveness.
Have you visited a website that requires you to do more work when you land on the page? For example,
This project was no challenge for web development and design superheroes at Baseline Creative. Sperra Studios approached the Baseline team
This graphic depicts a laptop with an email marketing window and dollar signs.
Does email marketing work? Absolutely. According to Hubspot, 99 percent of people check their email every day and list email
A man is holding a shopping cart in his hand through a laptop to depict holiday e-commerce sales.
Do you remember holiday shopping? Some of us loved the hustle and bustle of Black Friday and the thrill of
Videos are a great marketing tool, especially when used on Facebook. But as engaging as videos can be for your
In 2017, veterinarian and entrepreneur, Dr. Lonny Pace reached out to Baseline Creative to rebrand an emergency pet clinic located
The Pinterest logo is displayed on a mobile phone with Pinterest boards in the background
Early on, Pinterest garnered a reputation for being the place to go to find recipes and “pin” them to a
Person holding a mobile phone with the TIkTok app loaded
One of the strangest results of the pandemic, is the meteoric rise of the social media platform, TikTok. As millions
GDPR, General data protection regulation compliance. Server room background.
In today's digital age, where personal data is increasingly vulnerable to breaches and misuse, regulations have become necessary to protect
When trying something new, do you research the business ahead of time? Whether you’re on the hunt for a new
Being on your social media a-game requires involvement from A to Z. For instance, this includes campaigns, content creation, monitoring,
Bing Places dashboard displays on a smart phone
Google is widely considered the most important search engine, however, Microsoft’s search engine, Bing, is a major player in the
Google Privacy Changes
Privacy protections and protecting consumer data is an increasing concern for tech companies such as Google. According to the search
Content Creation with social media reaction icons
Covid-19 has changed the world, including content creation and the marketing industry. How we market, where we market and the
Google Analytics illustration
Utilizing Google Analytics might seem like a no-brainer, but it can be overlooked if you aren’t intentional about reviewing it
Website maintenance is important! You can’t just build a website and then forget about it. Well, you can, but you’ll
M-Care Healthcare website
You can successfully launch a new business in a pandemic. Baseline Creative worked with Amanda Mogoi at M-Care Healthcare to
inaccuracy in social media
Misinformation, and disinformation, on the internet, specifically with social media, has been a growing topic of concern since the last
I shop. All the time. I love to go to the grocery store. It's my place filled with my people.
illustration of people climbing a large cell phone and adding text
Diversity and inclusion are increasingly more important and do, in fact, affect purchasing decisions for many consumers, according to a
One thing Covid-19 hasn’t stopped this year is the rollout of the new update for Google and the effect it
Without a doubt, the COVID-19 pandemic has altered the way business is conducted in the world. In a matter of
marketing strategy
At Baseline Creative, we love what we do, and we have fun. A social strategy might seem playful and fun
One of the best things about our culture at Baseline Creative is that we aren’t a building of egos—we’re a
Ranking in Google is top of mind for anyone who has ever built a website. Google is the industry standard,
Every month, we get calls at Baseline Creative asking for assistance with Yelp reviews and accounts. And every time, we
Why Google Guarantee? Google Guarantee is one of the latest tools from Google designed to let potential customers know your
During a recent event we attended the Public Relations Society of America (PRSA) Kansas Chapter’s Professional Development Day, we gained
How to keep up with your online business presence in search results   Need SEO Kansas City? Baseline Creative provides
As we developed, we learned valuable insights about how things work...and how they don't. Ultimately, we found some universal
Owning a small business has its challenges. Or, as we optimists like to say, 'opportunities to grow'. And that might
Millions of homeless animals end up in shelters every year. Abandoned by their owners, they feel vulnerable and scared. The
Your dog or cat is lost. They are out there in the world feeling confused and afraid. Without your love
While waiting in the pick-up lane for your kids you grab your smartphone and search for recipes for sloppy joe's
Back in 1980 the band The Buggles released a song called, “Video Killed the Radio Star” and for a long
By: Nathan Williams From Don Draper (Mad Men) to Larry Tate (Bewitched), and Ron Richardson (Mr. Mom), the stereotypical ad