Baseline Creative was recently honored as the winner of the “Best Places to Work” for Small Business by the Wichita Business Journal. The award is based on the results of an employee survey that is administered by Quantum Market Research. Employees fill out the confidential survey which evaluates everything from team effectiveness, retention, employee alignment with company goals, trust with coworkers, and individual contribution to feeling valued, work engagement, and people practices. The companies with the highest scores are ranked in order, and the businesses with the top scores receive the award. Baseline Creative was a finalist in 2015, and took the top honor home this year.
“We are so excited to receive the Best Places to Work award,” said Bridgette West-Williams, Vice President at Baseline. “We have worked hard over the past several years to create a culture that shows appreciation to our team members through everything we do. From fair and equitable compensation to fully employer-funded top-notch health, dental and supplemental insurance, to flexible schedules and paid time off, we believe in easing the burdens that our team faces so they can thrive and not just survive.”
A positive and empowering workplace culture at Baseline Creative is important to leadership. “We believe we have the best team members,” said Nathan Williams, Principal at Baseline. “Our team members care about our clients and the quality of work we produce. We also care about each other. There are no egos at Baseline. Everyone is part of the team and as a team, we help out one another and get the work done.”
Baseline Creative leadership also believes in investing in the professional development of team members. “We believe deeply in growing and coaching our team members and their evolving areas of career and personal interest. We provide formal and informal continuing education, certifications, and degree opportunities for employees, and more importantly, mentoring and coaching opportunities with leadership and outside professionals as needed,” West-Williams said.
While many companies talk about self-care and work/life balance, Baseline truly walks the walk. Flexible work from home and in-office schedules allow team members to take care of their personal needs and the needs of their families. Additionally, self-care and mental health are important to Baseline leadership. “When we were working fully remote at the beginning of the pandemic, Nathan and I decided to provide 10-14 extra days of paid leave to give team members more frequent breaks throughout the stressful year,” West-Williams said. “It’s important to us to touch base with individual team members and see how they’re doing. Not only do we think it’s the right thing to do, but it’s also good for business.”