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Located in Las Vegas, Paul and Sarah Vato wanted to extend the reach of their high-end, quality cigar products. The project started with the Baseline photography team capturing the detail and richness of Vato cigars and products. An e-commerce website was designed and developed to grab attention, display the products at their best and make the ordering process simple.


The use of video in the header image helped convey the store is located inside the Binion’s casino, and captured the excitement of the Vato retail environment. The e-commerce store sorts and displays the various blends of tobacco and showcases them simply for purchase. The new website provides a positive user interface and experience for Vato’s current and potential customer base to help grow business.