Google is widely considered the most important search engine, however, Microsoft’s search engine, Bing, is a major player in the search engine world. According to Microsoft, Bing handles 12.2 billion queries each month and is the default search engine for Windows devices. If your business isn’t listed on Bing, you could be missing out on leads and sales.
What Are Bing Places?
Bing Places is a local listing in the Bing search engine. Similar to Google My Business, Bing Places lists your business information including the name, address, phone number, website, hours of operation, photos and a map pin if you have a storefront. When users search for your business in Bing, your business information, including directions will display.
Just like in Google, local listing information for your business is important. Most people don’t use the yellow pages anymore. Instead we search online for the information we are looking for, and if it’s not there, users can’t find it and that leads to lost opportunities for revenue. Optimizing your business listing on the major search engines is a modern best practice. Bing is the search engine that powers Yahoo searches as well so setting up a listing in Bing, also adds it to Yahoo. More listings in more search engines is a good thing for your business.
Alexa, Why is Bing Important to You?
Bing is also important when it comes to the increasing popularity of smart speakers. What do smart speakers have to do with Bing? Amazon uses Bing to pull up local listings. This means, if you say, “Alexa, where’s the nearest grocery store to me?” it will pull up the listings in Bing, not Google. Since Amazon has more than 80% of the market share of smart speakers, ensuring your business is optimized in Bing is vital.
Measuring Results in Bing Places
Similar to Google, Bing Places has a reporting feature that shows you how often your listing was searched, what terms were used to find your listing and how users interacted with your listing (called, visited your website, got directions). This type of information can help determine if additional optimizations need to occur to increase your visibility.
How Do You Get Started?
Baseline Creative can help your business get listed and get verified on Bing Places. Our team can take on the details of creating and optimizing a Bing listing so your business gets all the benefits. Contact us today to learn more.