CREATIVITY BOOSTED BY COLLABORATION.
The best graphic design often comes from working with a team to bounce ideas from one creative mind to the next. The American Institute of Wine & Food-Wichita Chapter organizes the Midwest Beer Fest. Before the 2019 event, AIWFA came to Baseline looking for a unique look for the promotional poster.
After learning more about the event, the team of Baseline Creative graphic designers took collaboration to the next level. Each designer took a turn building on the same idea. As a result, there were several versions of posters that told a visual story about the event. Consequently, the final graphic design balanced visual elements with content producing a well-brewed design.