purpose-led. people first. results-obsessed.

We’re purposefully scaled to remain agile, collaborative, and attentive — turning bold ideas into strategic solutions that fuel brand growth.

Strategy at the Core.
Creativity in Motion.

Baseline Creative is owned and operated by Nathan Williams and Bridgette West-Williams, who lead with clarity, guide with intention, and advise organizations through brand, marketing, and growth strategy. Supported by a specialized team of experts in web, digital marketing, storytelling, graphic design, and branding, we bring bold ideas into focus — delivering strategic solutions designed to strengthen brands and accelerate meaningful growth.

Rooted in Craft.
Evolved by Strategy.
Built for Impact.

At Baseline Creative, our story isn’t just about where we started — it’s about how we’ve grown with purpose and intention at every step.

Our Story

our story:

1999 — Where It All Began

In 1999, Nathan Williams launched Baseline Fonts — a rebellious little type foundry inspired by his love for historic letterforms and clean, intentional design.

2005 — Laying the Foundation

Baseline Creative was launched as an evolution of that early work — a design studio committed to clean, functional web experiences and meaningful visual storytelling.

2006 — Studio to Agency

With momentum building, Baseline Creative was incorporated and began shaping its future as a creative agency to small businesses and community-minded organizations under the guidance of Nathan as principal and lead creative.

2007 — First Hire, First Expansion

Our first team member, Ben, joined the studio, allowing us to expand into custom website development and web applications — pushing the boundaries of what small teams could build.

2012 — Content Joins the Conversation

As digital channels grew, so did our services. We added content development and social media strategy to support integrated marketing across platforms and build connection through voice.

2012 — Launch of PetBridge

Recognizing a growing need within the animal welfare community, we launched PetBridge — a technology platform designed to help shelters and rescues better manage and promote adoptable pets online.

2015 — Strategic Transformation

With the addition of Bridgette West-Williams, MBL, now Managing Partner, Baseline Creative gained leadership, vision, and strategy — and a catalyst. Her influence fundamentally reshaped the agency, elevating us from a creative shop into a true full-service partner for our clients.

2026 — March — Expansion of PetBridge

PetBridge continues to evolve with the launch of a new WordPress plugin and expanded shelter operations features, making it easier than ever for organizations to integrate adoption tools directly into their websites.

2026 — April — Baseline Creative celebrates 20 years

Baseline Creative celebrates 20 years and unveils a new brand identity alongside formalized ownership.

Today — A Small Team
with a Wide Reach

Now a nationally engaged creative agency, Baseline remains intentionally lean, deeply collaborative, and impact-focused. We support nonprofits, startups, and growth-minded organizations to deliver:

Better Websites

Smarter Marketing

Creative That Connects

Consulting & Collaboration for Scale

We lead with strategy, work with intention, and operate at the intersection of clarity and creativity.

learn more about careers at baseline creative

meet the team:

nathan

Principal/Owner

bridgette

Managing partner

ben

Lead Developer + Senior Architect

erica

project manager

logan

Digital Marketing coordinator

ethan

Digital Marketing coordinator

rachael

graphic designer

Camryn