Google Analytics is one of the best tools on the market for analyzing web traffic. Included in Analytics, is a separate, but powerful tool called Search Console. This month we examine this tool and why it’s important.
Another Tool in Analytics
Search Console is a set of tools that helps measure search traffic on your website, measure performance, and helps identify issues that could be hindering your site in search results.
One of the most important features of Search Console is the ability to track how you acquired users. Within the tool, you can see which landing pages get the most impressions and clicks. When analyzing your data, it’s important to see which pages are getting the most traffic and which pages could use more optimization.
This tool also offers insights into bounce rates (how long a user stays on the page) as well as how many pages a user visits during each session. Data on how many impressions your website has on a desktop versus mobile and tablets and which countries your users are coming from is also included. Queries in Search Console allows you to see what users were searching for when they found your website.
Additionally, Search Console reviews websites and sends performance reports detailing elements that need to be changed to improve your site ranking.
Why is Search Console Important?
Knowledge is power, so knowing where your customers are finding your website, and what they are doing when they get there is critical information. Search Console allows us to analyze the strengths and weaknesses of each website.
We can see if a landing page needs to be optimized or updated because it’s not showing up in results. Search Console tells us if a blog post is driving significant traffic to your website—or not. When we understand what people are searching for when they find your website through queries, we can optimize keywords or create Google Ads with those terms. Through performance reports, we can see any design elements and page speed issues that might affect search results. This reporting is important because the more we know about how a site is performing, the more we can adjust as needed to improve—and that increases your bottom line.
What Do You Need to Do?
Baseline Creative helps many clients each month with Search Engine Optimization (SEO), Search Engine Marketing such as Google ads, and website maintenance. If you are interested, we’d love to hear from you! Contact us to learn how we can help.