Google Guarantee is one of the latest tools from Google designed to let potential customers know your home service business has been vetted by Google.
People like a guarantee
Also, it gives customers a safety net—in the form of a possible refund—if they aren’t satisfied with the work quality. The vetting process makes it unlikely a customer would need a refund as Google only accepts businesses that are licensed, bonded and screened.
Added creditability
Businesses must prove they have these credentials before they can be guaranteed by Google. Which, in the home services industry, adds instant credibility to your business. It’s almost like having a good review from Google itself!
Display placement
Another reason Google Guarantee is attractive for businesses is that your business name and phone number are in a prime location—right above search results! Skipping past organic search engine rankings and even GoogleAds, Google Guarantee ads are at the coveted top of the page. Searchers can see your business name, stars from Google Reviews, phone number and hours. When a potential customer clicks on your ad and goes to your phone number, they enter the system as an official lead for your business and you are charged. The cost per lead in Wichita ranges from $11 to $33 and depends on the competitiveness of the service category your business belongs to. You can decide how much you want to budget for leads and that can change as often as you’d like.
It works
But does it work? The answer is a resounding YES. At Baseline Creative, we’re working with several businesses to set up and manage their Google Guarantee accounts and we’re seeing first-hand the positive results. Legitimate leads for calls as a result of Google Guarantee for our clients are connecting the right customers to each business. Our clients are seeing the results they are looking for in a short period. As Google adds more tools to the digital marketing industry, Baseline is there, searching for the best, most effective tactics and strategies to help our clients achieve their business objectives.
