Instagram stories made their debut in 2016, giving users a chance to highlight and capture experiences and share everyday moments. Since that time the popularity of Stories has grown, and there is good evidence that creating Instagram stories should be part of your social media strategy.
Why choose stories over posts?
There are several reasons to choose Instagram stories over regular posts. First, 500 million Instagrammers use stories daily, which translates to more than 1 billion stories posted every day. While the number of stories increases each year, the number of posts decreases.
- Stories relieve pressure from thinking of a carefully-crafted post, and how it fits into your Instagram grid.
- Stories are a more authentic and organic way of sharing the highlights of your business.
- Stories are a quick and easy way to share daily content to your profile.
A great marketing tool for your business
Stories provide businesses an opportunity to connect with customers—both new and existing.
Whether you’re using stories to spark engagement with your current audience, or pique the interest of potential customers, there are several tools to use to your advantage. For instance, you can use stickers, music, effects, and GIFs to animate your stories.
Brands like Starbucks use stories to share new products and post interactive content. For example, Starbucks utilizes polls and open-ended questions to gauge its audience’s interest in food and drink preferences. This is a great way to generate engagement and to learn more about their audience.
Brands can use stories to receive feedback from the public on new ideas and product launches, and then pin their favorites to the highlights section on their account.
Benefits of Instagram stories
To really utilize the benefits of Instagram stories, you should be posting stories at least a few times a week—or daily, depending on your industry.
Stories are a great way to create and build trust with your following, generate engagement, and to promote general brand awareness.
Are you ready to utilize Instagram stories for your business?
If you’re looking to tap into the world of Instagram stories but aren’t sure where to start, we can help! Baseline Creative has a solid team of digital marketers that are equipped to develop the best strategy for your business. We’d love to learn more about your goals and how we can help you achieve them. Contact us to get started!