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The Critical Role of Strong Passwords in Website Security and Data Protection

By Blog

In today’s digital age, where cyber threats are ever-present, ensuring the security of websites and safeguarding user data has become paramount. One of the fundamental steps toward achieving robust website security is implementing strong passwords. In this blog post, we will explore why strong passwords are crucial, discuss best practices for generating secure passwords, highlight the importance of data protection and website security, address GDPR compliance requirements for companies that process personal data, or those who sell goods and services or monitor activities of people in the European Union, and shed light on the risks companies face when failing to respond adequately to security issues and data breaches.

Why Use Strong Passwords?

Passwords act as the first line of defense against unauthorized access and protect sensitive information from falling into the wrong hands. Weak passwords are easily guessed or cracked by malicious actors, leaving websites and user data vulnerable to attacks. Strong passwords significantly enhance security by making it exponentially harder for cybercriminals to breach accounts, networks, or systems.

Best Practices for Generating Strong Passwords

There are several standards that should be followed to generate strong passwords.

  • Create passwords with a minimum length of 12 characters, including a mix of uppercase and lowercase letters, numbers, and special characters. Longer passwords with greater complexity are more resistant to brute-force and dictionary-based attacks.
  • Do not use obvious patterns like sequential numbers or letters, repeated characters, or common words. Cybercriminals often use automated tools that can quickly identify and exploit such patterns.
  • Each website or online service should have a unique password. Avoid reusing passwords across different accounts, as it increases the risk of multiple accounts being compromised if one password is breached. Consider using a password manager to generate and securely store unique passwords for each account. LastPass, the password management tool in a recent study reported that 92% of people know that reusing the same password for multiple sites isn’t secure, but 65% do it anyway.
  • Set a reminder to update passwords periodically, preferably every 90 days, to stay ahead of emerging threats. Regularly changing passwords reduces the risk of unauthorized access due to compromised credentials.

Importance of Data Protection and Website Security

Websites handle vast amounts of user data, including personal, financial, and confidential information. Failing to prioritize data protection and website security can result in severe consequences such as fines and penalties, reputation damage, and legal and compliance issues.

Data breaches can lead to financial losses resulting from legal penalties, customer compensation, and reputational damage. Companies may face regulatory fines and lawsuits if they are found negligent in protecting user data.

Consumers prioritize their privacy and security. A data breach can erode customer trust, resulting in a damaged reputation, decreased customer loyalty, and a loss of business opportunities.

Various regulations, such as the General Data Protection Regulation (GDPR), require businesses to implement adequate security measures to protect user data. Failure to comply with these regulations can lead to significant penalties and legal consequences.

GDPR, implemented by the European Union, mandates strict regulations regarding data protection and privacy. Key requirements for GDPR compliance related to passwords include strong authentication, data protection, and notification of any breaches.

  • Strong authentication and the use of strong passwords are essential for GDPR compliance. Organizations must ensure that user accounts are protected by tough passwords to prevent unauthorized access to personal data.
  • Data should be encrypted both in transit and at rest to minimize the risk of unauthorized access. Additionally, organizations should consider anonymizing or pseudonymizing data to further protect user privacy.
  • In the event of a data breach, organizations must promptly notify affected individuals and relevant authorities. Failure to do so can result in severe penalties.

GDPR applies to two primary categories of entities including those that process personal data whether they have a physical presence in the EU as well as companies outside the EU.

  • Companies or entities that process personal data as part of their activities, regardless of whether they are established within the EU. This includes organizations with branches or subsidiaries in the EU, regardless of where the data processing takes place.
  • The other category of companies includes those established outside the EU that offer goods or services (paid or free) to individuals within the EU or monitor the behavior of EU residents. These companies must comply with GDPR to ensure the protection of personal data of EU citizens.

The scope of GDPR is extensive and encompasses various industries, including technology, healthcare, finance, and e-commerce. While not all websites built by Baseline Creative may fall under the direct jurisdiction of GDPR, adhering to its principles can enhance website security, protect data, and minimize legal liabilities.

Risks of Inadequate Security Response and Data Breaches

Companies that do not adequately respond to security issues and data breaches face several risks, including financial consequences, damage to your company’s reputation, and regulatory penalties and legal liabilities.

The cost of mitigating a data breach can be substantial, involving forensic investigations, remediation efforts, legal expenses, and potential compensation to affected individuals.

A data breach can cause significant harm to a company’s reputation, leading to a loss of customer trust and potential business partnerships. Rebuilding a tarnished reputation takes time and resources.

Regulatory authorities can also impose substantial fines for non-compliance with data protection laws. Organizations may also face lawsuits from affected individuals seeking compensation for damages resulting from the breach.

Strong Passwords Protect Your Business

Strong passwords play a vital role in safeguarding websites and protecting user data from cyber threats. By following best practices for generating and managing passwords, organizations can significantly enhance website security, ensure data protection, comply with regulations like GDPR, and avoid the severe consequences associated with security breaches. Prioritizing strong passwords is a fundamental step toward building a robust security posture in the digital landscape. When building sites, Baseline Creative understands the importance of security and uses industry best practices to ensure our clients’ sites are safe and compliant with regulations. If you’re unsure about your website data protection and privacy compliance, ask our team of experts how we can help.

10 of the Most Relatable Marketing GIFS

By Blog

Digital marketing can be so incredibly fun and rewarding. That’s why it’s one of our specialties here at Baseline Creative. We’re passionate about strategy, content creation, design, SEO, and all the things that work together to make digital marketing successful. Marketing professionals, small business owners, and anyone who’s managed a social media profile will be able to relate to the following Top 10 Relatable Marketing GIFS.



1. Off Brand is Not Allowed

Brand, and brand voice, should always be considered in your marketing efforts. You don’t want any of your messaging or imagery to be off brand. Working with a marketing team that knows your business can keep you on brand and set you up for success!



2. Font Choice is Important

Branding is crucial, and an important part of that branding involves font choices. If you use the wrong fonts, you’ll definitely convey the wrong message. Fonts set the tone of everything you say. Baseline Creative started out as Baseline Fonts, so we know a thing or two about font creation and selection.



3. Analytics and Tracking are Cool

If you’re not measuring your efforts, then you can’t know what’s going right and what needs to be improved! Be like the cool kids and make sure you have Google Analytics installed on your site. We give that effort a big thumbs up. If you need help installing the tracking code or deciphering the analytics, Baseline Creative can help! We are a certified Google Partner Agency after all.



4. Don’t Forget to Caffeinate

This one is more of a suggestion, but totally relatable. Our team at Baseline Creative is known to enjoy a nice cup of coffee, or two! The Meryl Streep before and after coffee GIF says it all. Cheers!



5. Content Creation is Important

Content is key when it comes to marketing. From website content, blogs, social media, print collateral, and more, your content needs to be strong and working in favor of your efforts. You want your content to be engaging and also bring traffic to your business. Need help with content? Our team is like the cats in this GIF when it comes to content creation and strategy.



6. Creativity Matters

We mentioned content above, but want to stress that it has to be creative! If your content isn’t educational, entertaining, or evoking emotion in the viewer then it likely needs a creative boost. Don’t worry though, “creative” is in our name! From branding, mood boards, content creation, and more, you’ve got our entire creative team on your side when you work with us.



7. Teamwork Makes the Dream Work

Marketing is best accomplished with a team. That’s why full-service agency life is the best! You have access to an entire team of multi-talented professionals when you work with us. The ability to rely on a team is amazing.

8. We Love having Good Photography to Work With

Nothing is more exciting than having high-quality photography to work with for websites, social media, and print materials. Bad photography can ruin the impact of your messaging, meaning a waste of time and energy for your business. At Baseline Creative, we have a photographer on staff that specializes in custom photography for businesses we work with. Quality messaging paired with quality photography is a dream come true.



9. We Do Our Homework

What homework? Oh yeah, that homework, we did it. Every good marketer should do their homework. That means research, forecasting, analysis, competitor analysis, and more! Google is basically our best friend and if there’s information to find, we’ll find it. If the information doesn’t exist, we’ll help create it. That’s just how we roll.



10. We’re Here to Help

Marketing is incredibly complex. To do it right, takes dedication and hard work. We’ve been helping clients grow their businesses for over 20 years and have built some amazing partnerships along the way. Looking for help with your website, digital marketing, branding, or design? Let’s have a conversation.

Need Marketing Assistance?

We hope you enjoyed these relatable marketing gifs! Need help with any of your marketing efforts? Contact us today!

Sperra Studios – A Case Study

By Blog

This project was no challenge for web development and design superheroes at Baseline Creative.

Sperra Studios approached the Baseline team for help developing and designing their new website.

Sperra Studios produces motion content for some of the most popular movies within the Marvel Cinematic Universe. Their team does it all, including creative writing, design and motion graphics, sound for picture, and more.

Marvel Cinematic Universe

Some of Sperra’s well-known work includes user-interface design and animation for the movie, Captain Marvel. The team was tasked to create ‘90s-inspired content for the major motion picture, including original design and animation, portrayed through flight controls and a vintage web browser window.

Another iconic project by Sperra Studios consisted of creating unique assets for Guardians of the Galaxy, Vol 2. Their scope of work included graphics and user-interface design for the cockpit dash screens for the Guardian’s Milano ship. In addition, Sperra Studios has worked on animations and UI design for movies like Bumblebee, The Gifted, Transformers: The Last Knight, and TV series The Passage.

Web Design and Development

Sperra Studios needed a creative and innovative way to portray their capabilities and work through a well-designed website. This website needed to showcase their one-of-a-kind works of art while being visually-compelling.

The team at Baseline Creative designed and developed a user-friendly website that highlighted all of their work, including the details—big and small. Most importantly, the new website for Sperra Studios needed to not only feature their best-known work but also tell the story of their brand, in a fascinating manner.

In addition to web design and development, Baseline Creative worked on optimization efforts to ensure the site was navigable and user-friendly. Search engine optimization also helps generate organic traffic to the website.

Launch into the Digital Universe with Help from Baseline Creative

If you’re searching for strategies to manage your company’s brand, website, or digital marketing efforts, look no further than Baseline Creative! Our team is passionate about developing strategies that work. We have the capabilities to help your brand soar, whether you need assistance with your website, social media, or other marketing efforts. Get in touch with us to learn how we can help you!

GDPR, General data protection regulation compliance. Server room background.

Understanding GDPR: Safeguarding Data and Ensuring Legal Compliance 

By Blog

In today’s digital age, where personal data is increasingly vulnerable to breaches and misuse, regulations have become necessary to protect individuals’ privacy and secure sensitive information. The General Data Protection Regulation (GDPR) is a comprehensive data protection law enacted by the European Union (EU) to address these concerns. In this blog post, we will explore the key aspects of GDPR, including who it applies to, what it entails, when it was implemented, how it influences website development, and why compliance is crucial. 

Who Does GDPR Apply to? 

GDPR applies to two primary categories of entities including those that process personal data whether they have a physical presence in the EU as well as companies outside the EU. 

  • Companies or entities that process personal data as part of their activities, regardless of whether they are established within the EU. This includes organizations with branches or subsidiaries in the EU, regardless of where the data processing takes place. 
  • The other category of companies includes those established outside the EU that offer goods or services (paid or free) to individuals within the EU or monitor the behavior of EU residents. These companies must comply with GDPR to ensure the protection of personal data of EU citizens. 

The scope of GDPR is extensive and encompasses various industries, including technology, healthcare, finance, and e-commerce. While not all websites built by Baseline Creative may fall under the direct jurisdiction of GDPR, adhering to its principles can enhance website security, protect data, and minimize legal liabilities. 

What Does GDPR Entail? 

GDPR introduces several key principles and requirements that organizations must comply with including lawful basis, data minimization, individual rights, data security, and data breach notification.  

  • Personal data must be processed lawfully, transparently, and for specific purposes. Consent must be obtained from individuals, and they should have the right to withdraw their consent at any time. 
  • Organizations should only collect and retain personal data that is necessary for the intended purpose. Excessive or irrelevant data collection is discouraged. 
  • Organizations are required to implement appropriate technical and organizational measures to safeguard personal data and prevent unauthorized access, loss, or disclosure. 
  • In the event of a data breach that poses a risk to individuals’ rights and freedoms, organizations must notify the appropriate supervisory authorities and affected individuals within specific timeframes. 

How Does Baseline Build Sites in Compliance? 

GDPR was implemented on May 25, 2018, replacing the Data Protection Directive 95/46/EC. Since then, organizations have been required to align their data processing practices with GDPR’s provisions. Baseline Creative understands the significance of GDPR compliance and incorporates privacy-by-design principles into website development. 

When building sites in compliance with GDPR, Baseline Creative emphasizes the following practices, obtaining consent, establishing a privacy policy, measures for data storage and security and subject rights. 

  • Implementing cookie consent banners and ensuring clear and specific consent for data processing activities. 
  • Including a comprehensive privacy policy that outlines the types of data collected, the purpose of processing, and individuals’ rights regarding their data. 
  • Implementing robust security measures, such as encryption and access controls, to protect personal data from unauthorized access or breaches. 
  • Providing mechanisms for individuals to exercise their rights, such as easy-to-use forms for data access requests, rectification, erasure, and objection to processing. 

Why Is GDPR Compliance Crucial? 

GDPR compliance is essential for enhanced site security, data protection and legal compliance. 

By following GDPR guidelines, organizations can enhance their security measures, protecting personal data from breaches, cyberattacks, and unauthorized access. GDPR ensures that individuals have control over their personal data, allowing them to exercise their rights and protect their privacy. Failure to comply with GDPR can result in severe financial penalties and reputational damage for organizations. Compliance demonstrates ethical and responsible data handling practices. 

GDPR represents a significant step towards safeguarding personal data and protecting individuals’ privacy rights. Understanding its principles and complying with its requirements are crucial for organizations operating within the EU or dealing with EU citizens’ data. While not all websites may fall directly under GDPR’s scope, adhering to its standards can contribute to better website security, data protection, and reduced legal liabilities. By prioritizing GDPR compliance, companies like Baseline Creative can demonstrate their commitment to privacy and gain the trust of their customers in an increasingly data-driven world. If you need assistance ensuring your website complies with GDPR and other privacy and data protection regulations, contact Baseline Creative

marketing

Never Go to the Grocery Store Hungry

By Blog

I shop. All the time. I love to go to the grocery store. It’s my place filled with my people. Perhaps I should feel uncertainty and angst about being surrounded by people I don’t know. However, that’s not my headspace.

I live vicariously through the daily updates I receive from grocery store employees. They share excerpts of their lives and families. I reciprocate and I consider them friends.

While I shop, I reflect on what I treasure most: sitting down with my family and listening to their thoughts and feelings. The dinner table, that is where the magic happens.

Two pieces of collective advice to share that pertain to life, and marketing. 

Turn Strangers into Friends

If I don’t know them, I will get to know them. Legendary designer and creative Mike Quon visited Wichita many years ago to speak at the Wichita AIGA event and I had the honor of driving him around for the day. 

Mike Quon is humble, especially given everything he’s accomplished. 

More than any of his success, though – is a piece of advice that he shared with me. It goes something like this: talk to five people you don’t know, every day. Life is about connecting with others. 

Don’t Let Desperation Make Decisions for You

When you’re looking for help with marketing, design, websites, software or apps, take your time! 

Creative agencies are all different. For instance, we refer quite a few people we meet to other agencies based on the approach that is right for their needs.

More than anything else, understand that the value of an investment grows over time. Nurturing a plant yields significantly more fruit. 

About Baseline Creative, Inc., a Full-Service Creative Agency

At Baseline Creative, we’ve found a niche. We are performance-based. What this means for our clients is that instead of having a contract for years, we have an agreement for service. Furthermore, we believe in transparency. We love talking with people and helping them find an appropriate fit between their brand(s) and their audience. 

We’ve grown over the years through hard work, consistency, adaptation and earning the trust and respect of clients we serve. 

Baseline Creative proudly offers marketing services to a variety of industries. For example, creative strategy, marketing, website design, app design, and software design. In addition, we also offer branding and identity, photography, social media management, videography, and animation. Further, we offer an array of other services and solutions, all done by our in-house team. We serve as a think tank and sounding board for many businesses, too.

We share many ubiquitous axioms.

marketing strategy

Social Strategy: Nimble is Necessary

By Blog

At Baseline Creative, we love what we do, and we have fun. A social strategy might seem playful and fun for some brands, but it demands a tremendous amount of work. 

A Good Strategy has Thought

Many factors go into a well-crafted strategy. For instance, beneficial continuity and spontaneity, as appropriate. Furthermore, images, illustrations, videos, animations, and linked content, all to delight your audience. Tone and velocity underscore the relevance and timeliness of the content you provide for consumption. 

Don’t take time for granted, and make sure it has meaning.

A Great Strategy has Heart

Elevate your premise with a promise. Kindness is a beautiful thing to share and celebrate every day. Humility, strength, and pride also deliver compelling purpose and pair well with your message. 

The Best Strategy has Purpose Beyond the Brand 

Not every post is created equally, ideally. For instance, sharing in a conversation beyond something self-serving is the best way to create gravity-defying conversations. Building a brand requires effort. Supporting something greater than your brand alone makes your brand greater in the process.

Case Study: Filimin

Diminishing Results, Increasing Expectations

We create plans for our clients while involving them in the plan. Clients get very excited when the plan succeeds and goals are met or exceeded. However, one of the biggest challenges with the job is to convince them that new is necessary. 

Many people think the same approach will generate the same results. But, they are mistaken. Using the same tactics erodes the value of the brand. It might also create audience expectations.

Whether you need us for branding, web design, or marketing strategy, we want to be who you turn to for your marketing needs. Get in contact with us to start on your next project.

2019-marcom-platinum-winner

Baseline Creative Award-Winning Design and Development

By Blog

One of the best things about our culture at Baseline Creative is that we aren’t a building of egos—we’re a team. We often shy away from tooting our own horn, but recently, we entered a couple of projects in the international MarCom awards and we won—so, toot toot!

The MarCom Awards began in 2004 and is now one of the largest, most respected creative competitions in the world. The MarCom Awards honor excellence in marketing and communication and is administered by the Association of Marketing and Communication Professionals (AMCP). Each year, there are about 6,000 print and digital entries submitted from every state and several other countries, and Baseline Creative is honored to have received two awards among such competition.

The Platinum award was for Branding Refresh which included the design and development of a new website. The Gold award was for Animation Digital Video Creation.

“We are excited to have our work recognized,” said Nathan Williams, principal at Baseline Creative. “We put our hearts and creativity into each project, which made it difficult—but fun—to review our 2018 portfolio when we were working on our submissions,” Williams said. “It’s an incredible feeling when you know other marketing professionals see the value and quality in your work and reward you for it.”