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Baseline Creative is a Google Partner Agency

Baseline Creative is a Certified Google Partner Agency

By Our Work

As a full-service agency and Certified Google Partner, the Baseline Creative team works with a variety of businesses across multiple industries to help maximize the effectiveness of their Google Ads campaigns. Our team stays up to date on the latest digital marketing trends, tools, and strategies. Google Ads are a great way to maximize your reach and conversions online. How does our certification as Google Partner help you?

Baseline’s status as a Google Partner means the following:

  1. Our Agency has demonstrated knowledge and proficiency using Google Ads
  2. Our strategists are trained and certified in Search, Video, and Display Ads among other Google tools such as Analytics, Google My Business, and more
  3. The accounts we manage have met industry standards meaning they are successful, optimized, and making an impact

What does this mean for our clients?

We’re efficient with your time and budget.

We’ve been certified in the different applications for Google Ads. This means we know and understand the various ways to get your message or products to the right audience. Therefore, our optimization efforts go further because our efforts are strategic, not experimental.

We’ll keep things running smoothly.

Ads need to be continually optimized, assessed, and adapted. Our strategists make sure that the correct audience is being targeted for your business so that your budget isn’t being wasted. Additionally, we’re constantly making improvements to your campaigns and keeping everything on track and optimized.

Digital marketing is ever-changing. We’re here to partner with your business to make sure you’re able to react and adapt before your competitors.

Want to work with a Google Partner?

Whether you’re looking to improve existing Google Ads to drive growth, or you’d like to begin implementing Google Ads into your marketing strategy, we can help. We’ve also worked with clients at varying stages of the process so we can jump right in to start making an impact for your business. Schedule a consultation with our team today to see how we can partner for success.

The word Search appears on a computer screen

What is Search Console?

By Blog

Google Analytics is one of the best tools on the market for analyzing web traffic. Included in Analytics, is a separate, but powerful tool called Search Console. This month we examine this tool and why it’s important.

Another Tool in Analytics

Search Console is a set of tools that helps measure search traffic on your website, measure performance, and helps identify issues that could be hindering your site in search results.

One of the most important features of Search Console is the ability to track how you acquired users. Within the tool, you can see which landing pages get the most impressions and clicks. When analyzing your data, it’s important to see which pages are getting the most traffic and which pages could use more optimization.

This tool also offers insights into bounce rates (how long a user stays on the page) as well as how many pages a user visits during each session. Data on how many impressions your website has on a desktop versus mobile and tablets and which countries your users are coming from is also included. Queries in Search Console allows you to see what users were searching for when they found your website.

Additionally, Search Console reviews websites and sends performance reports detailing elements that need to be changed to improve your site ranking.

Why is Search Console Important?

Knowledge is power, so knowing where your customers are finding your website, and what they are doing when they get there is critical information. Search Console allows us to analyze the strengths and weaknesses of each website.

We can see if a landing page needs to be optimized or updated because it’s not showing up in results. Search Console tells us if a blog post is driving significant traffic to your website—or not. When we understand what people are searching for when they find your website through queries, we can optimize keywords or create Google Ads with those terms. Through performance reports, we can see any design elements and page speed issues that might affect search results. This reporting is important because the more we know about how a site is performing, the more we can adjust as needed to improve—and that increases your bottom line.

What Do You Need to Do?

Baseline Creative helps many clients each month with Search Engine Optimization (SEO), Search Engine Marketing such as Google ads, and website maintenance. If you are interested, we’d love to hear from you! Contact us to learn how we can help.

Google Analytics illustration

Google Analytics—An Oldie But a Goodie

By Blog

Utilizing Google Analytics might seem like a no-brainer, but it can be overlooked if you aren’t intentional about reviewing it regularly. While it is standard practice to install Analytics on websites, not every business continues to check in with the wealth of information the free Google tool provides. Why is Google Analytics important, and why is it a good tool? We’re glad you asked!

Why is Google Analytics Important?

In short, the answer is metrics! Once installed on your website Analytics analyzes all kinds of information from who visits your website to how long they stay on each page. All of these web metrics are important because they should help drive the strategy for your marketing. Everything from search engine ads and social media marketing can be measured in addition to data that can shape User-Experience and User Interface (UX/UI) on the website itself. Knowledge is power and the right knowledge can be used to help your business grow.

Why is Google Analytics a Good Tool?

First, GA is a free tool. It doesn’t cost a business anything to set up GA on their websites and yet the information it provides is invaluable. Second, since it is built by the world’s largest, and arguably most important search engine, you are getting keen insight into what actually works on your website. These are the factors that Google considers when ranking your site and you’re hearing from the horse’s mouth how well the site is performing.

Finally, the kinds of metrics that are measured in Analytics include your website’s top pages, as well as the keywords and search phrases that people are using to find your website. You can also see how long people stay on your pages and where those users are located. The amount of data that you have access to is vast.

An Investment in Time

Even though it’s a free tool, Google Analytics is an investment in time. It takes time to learn the platform—how it works, where you can find the data you need, etc. Then, it takes time to review the metrics themselves and make comparisons to measure performance. Some business owners have the time to invest in this, and some don’t.

For those who don’t, Baseline Creative is happy to help. We work with clients on monthly SEO, Google Ads, and social media marketing and utilize Analytics to help us develop and tweak strategies for those clients. These strategies help us provide guidance for businesses to better reach their target audiences—and ultimately, grow and thrive.

If you’re interested in SEO, social media, or other digital marketing, contact us! We would love to talk to you to see your needs and help you understand how Analytics can best work for your business.