Skip to main content
Tag

branding

Join us at the 9th Annual Create Campaign Forum

By Blog

Baseline Creative’s Bridgette West-Williams, MBL, Featured Workshop Presenter

Event Image for 9th Annual Create Campaign Forum,
Event promotional image featuring Bridgette’s headshot and event details.

We invite our clients, friends, and collaborators to join us at the 9th Annual Create Campaign Forum: Certified for Business. Our own VP Bridgette West-Williams, MBL will be a featured workshop speaker. The Forum is Saturday, July 22, 2023, 8:30 a.m.-3 p.m., at Wichita State University, Woolsey Hall, 1845 Fairmount. Plan to come as you are and attend Wichita’s largest minority business development symposium planned with you in mind. Free Event. Register online.

The Forum, is the signature business development event for minority entrepreneurs and business owners, and features workshops, panel discussions, keynote speakers and networking opportunities to provide resources, insight and inspiration to diverse entrepreneurs. The Baseline team will be at the event to discuss opportunities and services we provide, and Bridgette will be a featured presenter on Marketing 101 during the 11:30 a.m. workshop. Attendees need to register for this free event in advance.

Attendees at the Forum can look forward to a dynamic and interactive presentation on Marketing 101, where Bridgette will condense years of practice and experience into marketing tips and tricks for individuals of all skill levels to build and learn. Bridgette is the Vice President of Strategy and Business Development at Baseline Creative and has been a leader on our team since the spring of 2015. Her background encompasses expertise in marketing, brand development, strategy, public relations, crisis communications, and business development.

Bridgette serves as an advisor and coach to Baseline’s clients across a wide array of industries, categorized as small and mid-sized businesses. She has served in leadership roles in her career and community in higher education, health care, nonprofit, and in retail sales and merchandising. Bridgette’s formal education includes undergraduate studies in public relations and political science at Kansas State University, and a Master of Business Law from Friends University. She also holds certificates in diversity, equity, and inclusion [and belonging], and women in leadership. She is also a certified DEI facilitator specializing in the intersectionality and identity, and works with businesses to encourage cultures where living genuinely and authentically even in the workplace is encouraged.

Earlier this year, Bridgette worked with entrepreneurs in the Create Campaign Spark Community Business Academy as a marketing success sprint mentor. Spark provides hands-on business training with curriculum and coaching tailored to minority entrepreneurs. This 12-week program is designed for new and growing for-profit businesses. Bridgette met with and advised entrepreneurs on marketing tactics to help grow their business and learn technical skills to help support those efforts. You can connect with Bridgette to learn more about business coaching and mentorship on LinkedIn, or by reaching out to us on via our contact form.

The work Bridgette does for Baseline Creative and our clients aligns directly with the mission of Create Campaign. Create Campaign, Inc. is a minority business development nonprofit that is advancing inclusion in entrepreneurship and evolved from a half-day entrepreneurship forum in 2015 to a leading and trusted innovator providing culturally-relevant business training, technical assistance, and micro-lending to diverse entrepreneurs.

With a sole focus on building strong, minority-owned businesses, Create Campaign and its partners are closing gaps and removing barriers of entry to ensure that minority entrepreneurs have access to resources and knowledge to experience the fullness of business ownership in ways that can lead to generational wealth and sustainability. Together, we make the difference.

Create Campaign Forum: Certified for Business

10 of the Most Relatable Marketing GIFS

By Blog

Digital marketing can be so incredibly fun and rewarding. That’s why it’s one of our specialties here at Baseline Creative. We’re passionate about strategy, content creation, design, SEO, and all the things that work together to make digital marketing successful. Marketing professionals, small business owners, and anyone who’s managed a social media profile will be able to relate to the following Top 10 Relatable Marketing GIFS.



1. Off Brand is Not Allowed

Brand, and brand voice, should always be considered in your marketing efforts. You don’t want any of your messaging or imagery to be off brand. Working with a marketing team that knows your business can keep you on brand and set you up for success!



2. Font Choice is Important

Branding is crucial, and an important part of that branding involves font choices. If you use the wrong fonts, you’ll definitely convey the wrong message. Fonts set the tone of everything you say. Baseline Creative started out as Baseline Fonts, so we know a thing or two about font creation and selection.



3. Analytics and Tracking are Cool

If you’re not measuring your efforts, then you can’t know what’s going right and what needs to be improved! Be like the cool kids and make sure you have Google Analytics installed on your site. We give that effort a big thumbs up. If you need help installing the tracking code or deciphering the analytics, Baseline Creative can help! We are a certified Google Partner Agency after all.



4. Don’t Forget to Caffeinate

This one is more of a suggestion, but totally relatable. Our team at Baseline Creative is known to enjoy a nice cup of coffee, or two! The Meryl Streep before and after coffee GIF says it all. Cheers!



5. Content Creation is Important

Content is key when it comes to marketing. From website content, blogs, social media, print collateral, and more, your content needs to be strong and working in favor of your efforts. You want your content to be engaging and also bring traffic to your business. Need help with content? Our team is like the cats in this GIF when it comes to content creation and strategy.



6. Creativity Matters

We mentioned content above, but want to stress that it has to be creative! If your content isn’t educational, entertaining, or evoking emotion in the viewer then it likely needs a creative boost. Don’t worry though, “creative” is in our name! From branding, mood boards, content creation, and more, you’ve got our entire creative team on your side when you work with us.



7. Teamwork Makes the Dream Work

Marketing is best accomplished with a team. That’s why full-service agency life is the best! You have access to an entire team of multi-talented professionals when you work with us. The ability to rely on a team is amazing.

8. We Love having Good Photography to Work With

Nothing is more exciting than having high-quality photography to work with for websites, social media, and print materials. Bad photography can ruin the impact of your messaging, meaning a waste of time and energy for your business. At Baseline Creative, we have a photographer on staff that specializes in custom photography for businesses we work with. Quality messaging paired with quality photography is a dream come true.



9. We Do Our Homework

What homework? Oh yeah, that homework, we did it. Every good marketer should do their homework. That means research, forecasting, analysis, competitor analysis, and more! Google is basically our best friend and if there’s information to find, we’ll find it. If the information doesn’t exist, we’ll help create it. That’s just how we roll.



10. We’re Here to Help

Marketing is incredibly complex. To do it right, takes dedication and hard work. We’ve been helping clients grow their businesses for over 20 years and have built some amazing partnerships along the way. Looking for help with your website, digital marketing, branding, or design? Let’s have a conversation.

Need Marketing Assistance?

We hope you enjoyed these relatable marketing gifs! Need help with any of your marketing efforts? Contact us today!

Rebranding strategy in a word cloud

Is it time for a brand refresh?

By Blog

A successful rebrand entails more than just a redesigned logo.

Some brands may require an entire overhaul. This can include evaluating your current brand, assessing your company goals or marketing strategies, and researching or conducting focus groups to understand how customers feel about your brand.

Three Reasons to Refresh Your Brand

There are several factors that can influence a company to rebrand, including:

  1. Rebuilding a loyal following
  2. Embracing a new philosophy, values, or mission
  3. Desiring a fresh new look

The History of Popular Rebrands

Some of the most well-known and influential brands have updated their brand more than once or twice.

For instance, McDonald’s has refreshed its brand at least once a decade. Their most recent rebrand incorporates vibrant colors on the packaging and in stores, as opposed to their signature red and yellow. However, the famous golden arches haven’t gone anywhere. Rebranding has also included updated taglines, from “You deserve a break today” to “I’m lovin’ it” the fast-food giant has included brand slogans into their marketing.

MasterCard is another recognizable brand with its red and yellow circles. The credit card company upgraded their logo, website, and other marketing staples for a complete brand overhaul in 2019.

Hardware and appliance staple, Sears had undergone several rebrands. From it’s start as Sears & Roebuck in 1906, the retailer relied on catalogs to sell products. After opening brick and mortar stores in 1925, Sears quickly became one of the biggest retailers in the nation. Known for hardware and appliances, Sears rebranded in the 1990’s to promote their softlines, including women’s fashion, shoes, men’s wear and kids’ clothing. Marketing efforts promoted “The Softer Side of Sears” to women. The latest rebranding effort in 2020 has fallen flat as many pointed out that the new Sears logo bears a striking resemblance to Air B&B.

Ready to Refresh?

Now that you’re familiar with the definition of rebranding and case studies for reference, you may decide that it’s time for a rebrand. Whether you’re looking to rename, redefine, or rebuild your brand or business, we can help!

Baseline Creative is equipped to redesign your brand from the ground up. We will assess your current brand, and recommend strategies and innovations based on our research and industry knowledge. Contact us to have a conversation about where your brand is and where you would like it to go.

Business Cards are laid out on a table

The Importance of a Good Business Card Design

By Blog

Business cards may be the smallest tool in the toolbox, however, they can have the biggest impact on your company’s success, even in a digitally-dominated world.

Design matters

Have you ever received a business card that is plain boring, or poorly-designed? Both of these can ruin a first impression and may cause people in your network to avoid doing business with you.

Business cards don’t have to be boring! In fact, they can incorporate fun designs and colors while still being professional. Including a fun and personal touch on your business card design can make you memorable while standing out among the rest. Baseline Creative has designed hundreds of business cards over the years. From the concept to the design to the print production we help businesses put their best foot forward.

What are the benefits of keeping business cards in your toolbelt?

4 Benefits of Business Cards

  1. First, business cards provide an opportunity to make a good first impression on a potential customer.
  2. Second, it allows you to give people the most important information they need to know about you, including your name, company, email, and phone number.
  3. Also, business cards are a great networking tool as they can help establish personal relationships with individuals in all industries, ultimately building trust.
  4. Lastly, business cards are an inexpensive way to build your brand awareness and identity from the get-go.

Need a New Business Card Design?

Although we live in a digital world, business cards are still relevant. Furthermore, the power of a good business card can’t be underestimated.

If it’s time to update your current business card, or create a new one that reflects your identity or brand, Baseline Creative can help!

Our skilled team of designers are equipped to create one-of-a-kind business cards that capture the essence of your brand. In addition, we offer logo design, web development, marketing strategies, and more. Reach out to learn how we can help with your next project.

Case Study: EPIC Vets

By Blog

In 2017, veterinarian and entrepreneur, Dr. Lonny Pace reached out to Baseline Creative to rebrand an emergency pet clinic located in Temecula, California. The Emergency Pet Clinic of Temecula, now called EPIC Vets, needed an all-new look including a new website, new branding, social media management, and reputation management.

Brand Identity, Web Design & Social Media

The designers at Baseline worked to create a new logo and identity for EPIC Vets. As the new owner of the clinic, Dr. Pace wanted to breathe new life into the business. The new logo, identity, and brand standards were created and used in print collateral including updated business cards, brochures, and promotional items for EPIC’s staff and patients.

The website EPIC had needed a design update and needed to be optimized for search engine optimization (SEO). Baseline built the new website and focused on organic SEO which was lacking in the previous website. Traffic increased on the website 100% from January 2017 to December 2017. Organic traffic accounted for 56.5% of the traffic to the website and paid search (Google campaigns) accounted for another 12.2%. In the past year, online forms and even an app for EPIC has helped them process patients faster and more efficiently—including communicating new Covid precautions.

The Baseline team also created social media content and began managing all the platforms for EPIC, increasing their social media presence and their brand awareness. Social listening and quick responses helped the page grow and helped the EPIC team manage and respond to reviews. EPIC fans are engaged and enjoy the educational and playful content created for the brand.

Reputation Management

Reputation management, including online reviews, was important to EPIC. As an emergency vet clinic, the patients they see are often critical. As a result of the stressful and emotional nature of clinic visits, some online reviews were negative, especially if animals were not able to be saved. EPIC began using Baseline’s Full-Service Review survey tool to survey patients’ families immediately after treatments. The survey allowed EPIC patients to link directly to Google and Facebook reviews for people who scored EPIC with 4 or more stars. For those with negative feedback, their results were immediately directed to the clinic where the team could assess the situation and reach back out to the reviewer to resolve issues before they were online. The result is that the average review for EPIC increased from 3.1 stars to 4.1 stars.

Why Baseline Creative?

Since starting work with EPIC Vets, Baseline has built a great relationship and has been involved in many additional projects for Dr. Pace. When asked why he enjoys working with Baseline Creative, Dr. Pace said, “Baseline follows the ‘yes’ philosophy to customer service that we follow at EPIC.  If you can dream they will find a way to make it happen.” 

M-Care Healthcare website

Launching a Business in a Pandemic

By Blog

You can successfully launch a new business in a pandemic. Baseline Creative worked with Amanda Mogoi at M-Care Healthcare to help her launch the business from a side-gig to a full-time job. As a health care company with a mission to serve the underserved, including members of the LGBTQIA+ community, immigrants, homebound individuals, and those who are economically disenfranchised, Amanda and her team enlisted Baseline Creative to upgrade their brand, website, and to get the word out about their new location.

“M-Care’s mission and the passion the Mogoi’s have for helping others spoke to us and we knew we wanted to be a part of the good they are doing in our community,” said Bridgette West-Williams, Executive Director at Baseline Creative. “We have a wonderful relationship with M-Care and we appreciate the trust they’ve put in us to grow their business.”

Updating the Brand

Baseline Creative helped M-Care Healthcare with rebranding the company, including changes to the logo, creating brand standards, and creating a consistent look for the business’ marketing materials.

In addition, Baseline built a new website for M-Care with complete search engine optimization (SEO) and document downloads for new patients.

Baseline also crafted content calendars for M-Care’s social media and created social media ads aimed at growing the M-Care audience online specifically targeting the people M-Care serves.

The Results

The result? In just two months, M-Care is busy scheduling more patients than originally projected. “We couldn’t be happier that we chose Baseline Creative for all of our marketing needs. The team has been absolutely phenomenal! Baseline staff has been attentive to our needs, always listening and taking our vision to the next level creating great results for our business,” Mogoi said.

As for Baseline, we were happy to help M-Care reach their initial goals and we are excited to help them continue to grow. “It’s exciting to see their business growing so rapidly and being a part of the amazing work M-Care is doing,” Wes-Williams said.  

If your business is looking to grow, contact Baseline Creative to see how we can assist!

marketing

Never Go to the Grocery Store Hungry

By Blog

I shop. All the time. I love to go to the grocery store. It’s my place filled with my people. Perhaps I should feel uncertainty and angst about being surrounded by people I don’t know. However, that’s not my headspace.

I live vicariously through the daily updates I receive from grocery store employees. They share excerpts of their lives and families. I reciprocate and I consider them friends.

While I shop, I reflect on what I treasure most: sitting down with my family and listening to their thoughts and feelings. The dinner table, that is where the magic happens.

Two pieces of collective advice to share that pertain to life, and marketing. 

Turn Strangers into Friends

If I don’t know them, I will get to know them. Legendary designer and creative Mike Quon visited Wichita many years ago to speak at the Wichita AIGA event and I had the honor of driving him around for the day. 

Mike Quon is humble, especially given everything he’s accomplished. 

More than any of his success, though – is a piece of advice that he shared with me. It goes something like this: talk to five people you don’t know, every day. Life is about connecting with others. 

Don’t Let Desperation Make Decisions for You

When you’re looking for help with marketing, design, websites, software or apps, take your time! 

Creative agencies are all different. For instance, we refer quite a few people we meet to other agencies based on the approach that is right for their needs.

More than anything else, understand that the value of an investment grows over time. Nurturing a plant yields significantly more fruit. 

About Baseline Creative, Inc., a Full-Service Creative Agency

At Baseline Creative, we’ve found a niche. We are performance-based. What this means for our clients is that instead of having a contract for years, we have an agreement for service. Furthermore, we believe in transparency. We love talking with people and helping them find an appropriate fit between their brand(s) and their audience. 

We’ve grown over the years through hard work, consistency, adaptation and earning the trust and respect of clients we serve. 

Baseline Creative proudly offers marketing services to a variety of industries. For example, creative strategy, marketing, website design, app design, and software design. In addition, we also offer branding and identity, photography, social media management, videography, and animation. Further, we offer an array of other services and solutions, all done by our in-house team. We serve as a think tank and sounding board for many businesses, too.

We share many ubiquitous axioms.

marketing strategy

Social Strategy: Nimble is Necessary

By Blog

At Baseline Creative, we love what we do, and we have fun. A social strategy might seem playful and fun for some brands, but it demands a tremendous amount of work. 

A Good Strategy has Thought

Many factors go into a well-crafted strategy. For instance, beneficial continuity and spontaneity, as appropriate. Furthermore, images, illustrations, videos, animations, and linked content, all to delight your audience. Tone and velocity underscore the relevance and timeliness of the content you provide for consumption. 

Don’t take time for granted, and make sure it has meaning.

A Great Strategy has Heart

Elevate your premise with a promise. Kindness is a beautiful thing to share and celebrate every day. Humility, strength, and pride also deliver compelling purpose and pair well with your message. 

The Best Strategy has Purpose Beyond the Brand 

Not every post is created equally, ideally. For instance, sharing in a conversation beyond something self-serving is the best way to create gravity-defying conversations. Building a brand requires effort. Supporting something greater than your brand alone makes your brand greater in the process.

Case Study: Filimin

Diminishing Results, Increasing Expectations

We create plans for our clients while involving them in the plan. Clients get very excited when the plan succeeds and goals are met or exceeded. However, one of the biggest challenges with the job is to convince them that new is necessary. 

Many people think the same approach will generate the same results. But, they are mistaken. Using the same tactics erodes the value of the brand. It might also create audience expectations.

Whether you need us for branding, web design, or marketing strategy, we want to be who you turn to for your marketing needs. Get in contact with us to start on your next project.

2019-marcom-platinum-winner

Baseline Creative Award-Winning Design and Development

By Blog

One of the best things about our culture at Baseline Creative is that we aren’t a building of egos—we’re a team. We often shy away from tooting our own horn, but recently, we entered a couple of projects in the international MarCom awards and we won—so, toot toot!

The MarCom Awards began in 2004 and is now one of the largest, most respected creative competitions in the world. The MarCom Awards honor excellence in marketing and communication and is administered by the Association of Marketing and Communication Professionals (AMCP). Each year, there are about 6,000 print and digital entries submitted from every state and several other countries, and Baseline Creative is honored to have received two awards among such competition.

The Platinum award was for Branding Refresh which included the design and development of a new website. The Gold award was for Animation Digital Video Creation.

“We are excited to have our work recognized,” said Nathan Williams, principal at Baseline Creative. “We put our hearts and creativity into each project, which made it difficult—but fun—to review our 2018 portfolio when we were working on our submissions,” Williams said. “It’s an incredible feeling when you know other marketing professionals see the value and quality in your work and reward you for it.”