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Strategy in Search—What Your Business Needs to Know

By October 2, 2018March 13th, 2020No Comments

How to keep up with your online business presence in search results


Need SEO Kansas City? Baseline Creative provides Search Engine Optimization as an ongoing service for our clients. We’re a creative agency based in Wichita.

Technology is constantly updating, refreshing, and changing. If it’s not an update to a currently existing product, it’s a new technology altogether. If you’re a marketer or business leader, you realize that you either need to adapt, or be left behind.

Baseline Creative has the expertise on this subject. We would love to sit down with you to define your goals and offer solutions to reach them. As technology changes, Baseline Creative is laser focused on best practices to adapt your brand accordingly. Specifically, part of best practices is improve your search engine optimization. Also, to focus on your reach, and the money brought in to your business through new methods.

Twenty years ago, Google was created to provide access to the world’s knowledge. Hundreds of billions of pages exist in Google’s index. Specifically, this allows us to search for anything under (or even above) the sun. Presently in over 150 languages, in over 190 countries.

Did You Google It?

Google is far and away the most popular search engine, in fact, according to NetMarketShare, in August 2018, it accounted for 78.01% of all desktop search traffic.

When it comes to properly positioning your brand for ultimate visibility online, Google is the industry leader. Also, as technology is adapting and becoming more user focused, so is Google.

Google is beginning a new chapter, with three very noteworthy changes. According to Ben Gomes, in a blog post from Google. They are shifting their perspective on Search in three major ways.

  1. Moving from providing facts or answers to user’s queries to making Search more about a journey– Users will be able to pick up where they left off in their research of a topic.
  2. Transitioning from users entering in queries to showing you information without a query, helping users discover.
  3. Changing from use of text to use of images and videos – giving users a more visual experience.

These changes are not the first that businesses and marketers had to adapt to accommodate. Unquestionably, they won’t be the last. On top of Google’s constantly changing landscape, there are other technologies that have become widespread in use. Think artificial intelligence – instead of potential customers conducting searches for your business on laptops or mobile devices, they are asking Alexa or Siri. This changes the way your potential customers are searching and wording their queries, forcing businesses to adapt and include conversational terms.

SEO is a powerful tool that has helped many businesses reach their potential. It can do the same for your business too, if you know how to use it. Failing to use SEO properly can leave you behind your competitors, especially when it comes to new customers finding your business.

What does all of this mean for your business?

If you want to remain relevant online, you cannot afford to ignore Google. SEO is ever changing in algorithms and technologies. Marketing your business online is aiming for a constantly moving target – but it can be done.

Baseline Creative thrives on keeping up on all trends and shifts in technology to learn how to best position your web presence as well as possible to create visibility to grow your business. Give us a call at 316-260-5294 or contact us to learn more about what we can do for your online business presence.