When trying something new, do you research the business ahead of time? Whether you’re on the hunt for a new hairdresser, vet clinic, or doctor’s office, it’s beneficial to read reviews first, and then make an informed decision.
Testimonials can make—or break—a company’s credibility, trustworthiness, and authority. The power of a customer testimonial cannot be underestimated. When a potential customer reads an honest and unbiased review of your product, service, or business, it can influence them to choose you over your competitors.
Testimonials can generate new customers and lead to higher conversion rates. Think about the influence Amazon reviews can have on a potential buyer. As a customer, you may opt to purchase from a seller with raving 5-star reviews as opposed to selecting the default ‘Amazon’s Choice.’
Tips to Get the Most Out of Reviews
Baseline Creative has some ideas to help you leverage testimonials from your customers.
- Ask for reviews! Most people won’t provide a review (unless it’s a negative experience) unless they are asked. There are a number of strategies that can be used to get the reviews you need.
- When a customer posts about their positive experience with your business on their social media account, share it on your brand’s social media pages! Not only is this a great opportunity to toot your horn, but it allows for more visibility and exposure of your brand. Word-of-mouth marketing and customer testimonials are like referrals. All around, it’s a win-win!
- Learn from the good, bad, and the ugly. Negative reviews can be seen as learning opportunities. Figure out what you can do to improve the customer experience, ultimately leading to higher customer satisfaction.
- Use these reviews for to fuel a blog post, case study, or a customer success story on your website. Social media and blog posts help with your website’s visibility and Search Engine Optimization, ultimately helping customers find your brand.
Baseline Can Help
Soliciting and managing customer reviews can be time consuming. If you’re in need of someone to help manage this process and implement strategy to leverage your online reviews, Baseline Creative can help! Contact us to learn how we can help your business succeed!
