Paden creates social media strategies and content for our clients. As a Google-certified partner, Paden manages Google ads for clients and builds strategies to continually improve the performance of paid search and social media ads.
While living in Los Angeles, Paden worked in audio engineering on video games, as well as a Voiceover Engineer, Dialogue Editor, and Sound Designer on films. As a Digital Content Manager, Paden has achieved certifications in various platforms for digital marketing and advertising, as well as strategy and copywriting.
We’re thrilled to have Paden as part of our Baseline Creative team as he embodies these digital marketing standards, and we are excited he was selected as a Young Professional in Marketing! Paden is conscientious and demonstrates best practices in the industry.
Best Practices in Digital Marketing
The Wichita Business Journal focuses on young professionals who are up and coming in the field of marketing. As the field of digital marketing continues to grow and evolve, it’s essential that those in the profession work to be conscientious of effective and ethical practices.
Here are some actions a conscientious digital marketer may take:
- Staying updated with industry trends: Digital marketing is a constantly evolving field, and a conscientious marketer keeps up with the latest trends, technologies, and best practices. They actively seek out industry news, attend webinars or conferences, and engage in continuous learning to stay ahead of the curve.
- Adhering to ethical standards: operating with integrity and following ethical guidelines. They prioritize transparency, honesty, and respect for user consent and preferences.
- Conducting thorough research: Before implementing any marketing strategy or campaign, a conscientious marketer conducts comprehensive research. This includes understanding the target audience, market trends, competitors, and relevant data. They use research findings to inform decision-making and develop effective strategies.
- Prioritizing user experience: best practices focus on creating a positive user experience across all digital touchpoints. They ensure that websites and landing pages are user-friendly, accessible, and optimized for different devices. They also consider factors like page load speed, intuitive navigation, and engaging content to enhance user satisfaction.
- Personalizing marketing efforts: Conscientious marketers understand the importance of personalization in today’s digital landscape. They use data-driven insights to tailor marketing messages, offers, and experiences to individual customers. By understanding customer preferences and behavior, they can create targeted campaigns that resonate with the audience and drive better results.
- Monitoring and optimizing campaigns: regularly monitoring the performance of marketing campaigns using analytics tools. They analyze key metrics and make data-driven decisions to optimize campaigns, improve conversion rates, and maximize return on investment. They test different strategies, adjust tactics, and refine messaging to achieve better outcomes.
- Engaging in responsible data management: Data privacy and security are paramount in digital marketing. A thoughtful marketer takes steps to protect customer data, comply with privacy regulations (such as GDPR or CCPA), and obtain proper consent for data collection and usage.
- Encouraging transparency and authenticity: ethical marketers emphasize transparency in their communications and interactions with clients and also strive to create authentic connections with the audience by sharing genuine stories, values, and brand identity.
- Seeking feedback and continuous improvement: our collaborative team actively seeks feedback from customers, colleagues, and stakeholders. They welcome constructive criticism, evaluate the effectiveness of marketing initiatives, and use feedback to improve strategies and tactics. They have a growth mindset and are open to learning from both successes and failures.
By practicing these behaviors, a digital marketer can contribute to a positive and ethical digital marketing environment while driving successful outcomes for the business and maintaining trust with customers.