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Social Strategy: Nimble is Necessary

By April 17, 2020 April 23rd, 2020 No Comments
marketing strategy

At Baseline Creative, we love what we do, and we have fun. A social strategy might seem playful and fun for some brands, but it demands a tremendous amount of work. 

A Good Strategy has Thought

Many factors go into a well-crafted strategy. For instance, beneficial continuity and spontaneity, as appropriate. Furthermore, images, illustrations, videos, animations, and linked content, all to delight your audience. Tone and velocity underscore the relevance and timeliness of the content you provide for consumption. 

Don’t take time for granted, and make sure it has meaning.

A Great Strategy has Heart

Elevate your premise with a promise. Kindness is a beautiful thing to share and celebrate every day. Humility, strength, and pride also deliver compelling purpose and pair well with your message. 

The Best Strategy has Purpose Beyond the Brand 

Not every post is created equally, ideally. For instance, sharing in a conversation beyond something self-serving is the best way to create gravity-defying conversations. Building a brand requires effort. Supporting something greater than your brand alone makes your brand greater in the process.

Case Study: Filimin

Diminishing Results, Increasing Expectations

We create plans for our clients while involving them in the plan. Clients get very excited when the plan succeeds and goals are met or exceeded. However, one of the biggest challenges with the job is to convince them that new is necessary. 

Many people think the same approach will generate the same results. But, they are mistaken. Using the same tactics erodes the value of the brand. It might also create audience expectations.

Whether you need us for branding, web design, or marketing strategy, we want to be who you turn to for your marketing needs. Get in contact with us to start on your next project.