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Launching a Business in a Pandemic

M-Care Healthcare website

You can successfully launch a new business in a pandemic. Baseline Creative worked with Amanda Mogoi at M-Care Healthcare to help her launch the business from a side-gig to a full-time job. As a health care company with a mission to serve the underserved, including members of the LGBTQIA+ community, immigrants, homebound individuals, and those who are economically disenfranchised, Amanda and her team enlisted Baseline Creative to upgrade their brand, website, and to get the word out about their new location.

“M-Care’s mission and the passion the Mogoi’s have for helping others spoke to us and we knew we wanted to be a part of the good they are doing in our community,” said Bridgette West-Williams, Executive Director at Baseline Creative. “We have a wonderful relationship with M-Care and we appreciate the trust they’ve put in us to grow their business.”

Updating the Brand

Baseline Creative helped M-Care Healthcare with rebranding the company, including changes to the logo, creating brand standards, and creating a consistent look for the business’ marketing materials.

In addition, Baseline built a new website for M-Care with complete search engine optimization (SEO) and document downloads for new patients.

Baseline also crafted content calendars for M-Care’s social media and created social media ads aimed at growing the M-Care audience online specifically targeting the people M-Care serves.

The Results

The result? In just two months, M-Care is busy scheduling more patients than originally projected. “We couldn’t be happier that we chose Baseline Creative for all of our marketing needs. The team has been absolutely phenomenal! Baseline staff has been attentive to our needs, always listening and taking our vision to the next level creating great results for our business,” Mogoi said.

As for Baseline, we were happy to help M-Care reach their initial goals and we are excited to help them continue to grow. “It’s exciting to see their business growing so rapidly and being a part of the amazing work M-Care is doing,” Wes-Williams said.  

If your business is looking to grow, contact Baseline Creative to see how we can assist!