FROM HOPELESS TO HOPEFUL – A REBRANDING EFFORT
The issue of human trafficking is dark, scary and at times, can feel hopeless. ICT SOS fights human trafficking in Wichita, Kansas and was looking to change the narrative around the issue. Focusing on elements of ICT SOS’s visual identity, Baseline rebranded the nonprofit in a way that allowed the group to transform the conversation from hopeless plight to hopeful advocacy.
IDENTITY, PRINT COLLATERAL, WEB DESIGN, VIDEOGRAPHY
“I came to Baseline with a vague idea of what I wanted but no clear way to communicate it. I just knew I’d ‘know it when I saw it’ for our logo and website rebranding. The whole team took great care to listen to not only my thoughts on the look I wanted but the mission of our organization, the voice in our messaging and the subtle ways we wanted to be sure we were conveying hope and healing in an issue (human trafficking) that is often overly sensationalized and graphic in media. They worked as a team to bring our new look to life from the logo to the website to video and print pieces. Whatever “it” was that I knew I wanted, they nailed it.”
-Jennifer White, Executive Director
“The Baseline team has become family to ICT SOS. They have helped us with large and small projects, supported us at events and answered every silly question I’ve thrown at them. They don’t even flinch when I shoot them an email about the next crazy idea I have up my sleeve. You won’t find a team of more talented, caring and straight up awesome folks to work with anywhere!”
-Jennifer White, Executive Director, ICT SOS