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ICT SOS: A Case Study

By January 21, 2021February 12th, 2021No Comments
Baseline designed a new logo and website for ICT SOS

10 Years of Fighting Human Trafficking

A decade ago ICT SOS was created to help people in Wichita connect with the agencies and organizations that help victims of human trafficking. In 2016, Baseline Creative worked closely with ICT SOS on rebranding and website development. The result was a brand and new logo that conveyed the hope that the organization provides to human trafficking survivors and a new website. Fast-forward to 2021 and as ICT SOS celebrates its 10-year anniversary, Baseline Creative is again providing support.

Designers at Baseline created a special anniversary logo that ICT SOS will use throughout the year. In addition, Baseline Creative is donating website development and technology support, a 10-year anniversary logo, videography, and additional design and digital marketing assistance throughout 2021. “Overall, the work Baseline Creative is donating is close to $30,000 in support, and we have been excited to continue to assist ICT SOS in the important work they do,” said Bridgette West-Williams, Executive Director at Baseline Creative.

“Baseline designed our latest logo, and we love the way they incorporated the 10 into it for this anniversary.”  In addition to the special logo, ICT SOS is launching an updated website, also designed and donated by Baseline Creative. “As we’ve grown and added programs, we needed to update our digital space, and we love how this turned out,” White said.

The new website includes updated branding, podcasts, and new programs including an Adult Advocate program that the organization has recently launched. “We were so happy to work with Jen and her team,” West-Wiliams said. “We work hard to help ICT SOS reach people to get and give help to survivors of human trafficking which is one of the most rewarding projects we get to lead.”

In addition to the updated website, Baseline Creative is designing a 10-year logo for the Race 4 Freedom event. The annual race has raised more than $200,000 for organizations that provide direct services to youth. This year the Race 4 Freedom will raise money for ICT SOS instead of a partner organization. “The Race 4 Freedom is an event we’ve helped with before, and it seemed appropriate that we would help again this year, on the 10-year anniversary,” West-Williams said.