Baseline launched a social media campaign for the company in October 2017. The campaign focused on Facebook and LinkedIn and highlighted the kinds of services Baseline provides for clients that are often considered, “scary” to business owners.
The inspiration for the campaign came from vintage horror movie posters and the campy copy focused in on business owners’ greatest fears including, What’s a LinkedIn? Baseline makes social media less scary, and SEO Don’t Stay Invisible!. The campaign ended with a Halloween-themed open house and contests.
The campaign had high engagement, garnering many reactions, likes and shares on Facebook and likes on LinkedIn. Approximately 50 people attended the open house event. Overall, the campaign successfully increased the awareness about all the services Baseline provides.