Utilizing Google Analytics might seem like a no-brainer, but it can be overlooked if you aren’t intentional about reviewing it regularly. While it is standard practice to install Analytics on websites, not every business continues to check in with the wealth of information the free Google tool provides. Why is Google Analytics important, and why is it a good tool? We’re glad you asked!
Why is Google Analytics Important?
In short, the answer is metrics! Once installed on your website Analytics analyzes all kinds of information from who visits your website to how long they stay on each page. All of these web metrics are important because they should help drive the strategy for your marketing. Everything from search engine ads and social media marketing can be measured in addition to data that can shape User-Experience and User Interface (UX/UI) on the website itself. Knowledge is power and the right knowledge can be used to help your business grow.
Why is Google Analytics a Good Tool?
First, GA is a free tool. It doesn’t cost a business anything to set up GA on their websites and yet the information it provides is invaluable. Second, since it is built by the world’s largest, and arguably most important search engine, you are getting keen insight into what actually works on your website. These are the factors that Google considers when ranking your site and you’re hearing from the horse’s mouth how well the site is performing.
Finally, the kinds of metrics that are measured in Analytics include your website’s top pages, as well as the keywords and search phrases that people are using to find your website. You can also see how long people stay on your pages and where those users are located. The amount of data that you have access to is vast.
An Investment in Time
Even though it’s a free tool, Google Analytics is an investment in time. It takes time to learn the platform—how it works, where you can find the data you need, etc. Then, it takes time to review the metrics themselves and make comparisons to measure performance. Some business owners have the time to invest in this, and some don’t.
For those who don’t, Baseline Creative is happy to help. We work with clients on monthly SEO, Google Ads, and social media marketing and utilize Analytics to help us develop and tweak strategies for those clients. These strategies help us provide guidance for businesses to better reach their target audiences—and ultimately, grow and thrive.
If you’re interested in SEO, social media, or other digital marketing, contact us! We would love to talk to you to see your needs and help you understand how Analytics can best work for your business.