Bing Places dashboard displays on a smart phone

Oh, the Places You’ll Show Up with Bing!

By Uncategorized

Google is widely considered the most important search engine, however, Microsoft’s search engine, Bing, is a major player in the search engine world. According to Microsoft, Bing handles 12.2 billion queries each month and is the default search engine for Windows devices. If  your business isn’t listed on Bing, you could be missing out on leads and sales.

What Are Bing Places?

Bing Places is a local listing in the Bing search engine. Similar to Google My Business, Bing Places lists your business information including the name, address, phone number, website, hours of operation, photos and a map pin if you have a storefront. When users search for your business in Bing, your business information, including directions will display.

Just like in Google, local listing information for your business is important. Most people don’t use the yellow pages anymore. Instead we search online for the information we are looking for, and if it’s not there, users can’t find it and that leads to lost opportunities for revenue. Optimizing your business listing on the major search engines is a modern best practice. Bing is the search engine that powers Yahoo searches as well so setting up a listing in Bing, also adds it to Yahoo. More listings in more search engines is a good thing for your business.

Alexa, Why is Bing Important to You?

Bing is also important when it comes to the increasing popularity of smart speakers. What do smart speakers have to do with Bing? Amazon uses Bing to pull up local listings. This means, if you say, “Alexa, where’s the nearest grocery store to me?” it will pull up the listings in Bing, not Google. Since Amazon has more than 80% of the market share of smart speakers, ensuring your business is optimized in Bing is vital.

Measuring Results in Bing Places

Similar to Google, Bing Places has a reporting feature that shows you how often your listing was searched, what terms were used to find your listing and how users interacted with your listing (called, visited your website, got directions). This type of information can help determine if additional optimizations need to occur to increase your visibility.

How Do You Get Started?

Baseline Creative can help your business get listed and get verified on Bing Places. Our team can take on the details of creating and optimizing a Bing listing so your business gets all the benefits. Contact us today to learn more.

Google Just Updated…Again

By Blog, Uncategorized

One thing Covid-19 hasn’t stopped this year is the rollout of the new update for Google and the effect it will have on your search engine optimization (SEO).

Google makes updates to its algorithm often, and most of those tweaks aren’t noticeable to the average user. However, every few months Google releases a broad core update to help tweak the algorithm to provide better results for searchers. These updates may help—or hinder—your page ranking results. On May 4, Google made a “core update” which has already caused noticeable results on page ranking.

Google Search and Covid-19

According to an article in the Search Engine Journal (SEJ), the effects of the update are being felt most with local search, and health-related sites. While Google doesn’t reveal the details of the update, those at SEJ Online speculate it could be because of how much Covid-19 affected search patterns.

SEO—A Constant Need

This latest update and the upheaval it has already caused for some websites is a great reminder that search engine optimization (SEO), is a constant requirement. According to Google, the broad brush of their updates is to look for and rank sites with higher quality content. Other variables, including how fast a website and its pages load, are also factored into the Google algorithm, but content is still king. Google rates website based on a concept called E-A-T. This acronym stands for Expertise, Authority, and Trustworthiness. A beautiful website with unoriginal, untruthful, or unhelpful content will still fail the E-A-T test for Google. With websites, just like with people, it’s what’s on the inside that counts.

Is My Site Affected?

What does this latest update mean for your website? Your ranking may have changed—for better or worse. If rankings have slipped it’s a good time to do an SEO audit to see what has changed.

At Baseline Creative, we review your analytics to see how search volumes have changed, which pages people are landing on, and what they do from there. Do they land on a page and bounce right back out? How much does your social media presence drive traffic to your website? Are they filling out forms so you can capture leads or are they moving on?

As we delve into the data we can see patterns emerge and work to solve any issues. Perhaps it’s adding better, more focused content, or diving into metadata on the back end of the website. Whatever it takes, we work to create and implement effective, organic SEO for our clients.

Get the Insights You Need

Contact us for an SEO audit and to see what opportunities are available to improve your content, your metadata, and your search ranking.