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10 Years of Fighting Human Trafficking

A decade ago ICT SOS was created to help people in Wichita connect with the agencies and organizations that help victims of human trafficking. In 2016, Baseline Creative worked closely with ICT SOS on rebranding and website development. The result was a brand and new logo that conveyed the hope that the organization provides to human trafficking survivors and a new website. Fast-forward to 2021 and as ICT SOS celebrates its 10-year anniversary, Baseline Creative is again providing support.

Designers at Baseline created a special anniversary logo that ICT SOS will use throughout the year. In addition, Baseline Creative is donating website development and technology support, a 10-year anniversary logo, videography, and additional design and digital marketing assistance throughout 2021. “Overall, the work Baseline Creative is donating is close to $30,000 in support, and we have been excited to continue to assist ICT SOS in the important work they do,” said Bridgette West-Williams, Executive Director at Baseline Creative.

“Baseline designed our latest logo, and we love the way they incorporated the 10 into it for this anniversary.”  In addition to the special logo, ICT SOS is launching an updated website, also designed and donated by Baseline Creative. “As we’ve grown and added programs, we needed to update our digital space, and we love how this turned out,” White said.

The new website includes updated branding, podcasts, and new programs including an Adult Advocate program that the organization has recently launched. “We were so happy to work with Jen and her team,” West-Wiliams said. “We work hard to help ICT SOS reach people to get and give help to survivors of human trafficking which is one of the most rewarding projects we get to lead.”

In addition to the updated website, Baseline Creative is designing a 10-year logo for the Race 4 Freedom event. The annual race has raised more than $200,000 for organizations that provide direct services to youth. This year the Race 4 Freedom will raise money for ICT SOS instead of a partner organization. “The Race 4 Freedom is an event we’ve helped with before, and it seemed appropriate that we would help again this year, on the 10-year anniversary,” West-Williams said.

Have you utilized influencer marketing in the past? If not, this may be the year to start.

Influencer marketing has gained traction in recent years as social media continues to be a growing medium.

What is Influencer Marketing?

Influencer marketing is similar to the idea of celebrity endorsements, without the added costs of producing a fully fleshed-out advertising campaign.

Influencer marketing utilizes leaders to promote your brand message and drive sales. In addition, it is a simple and affordable way to get your brand in front of thousands of people who aren’t in your existing audience. To clarify, it’s readily available.

This helps generate brand awareness, increase traffic, and reach a broader audience of potential customers. The process starts by finding a content creator or figure who connects with your audience and aligns with your brand or product.

Influencer Marketing Campaigns

Think of your favorite brand that you know and love, and you’ll likely be able to recall a campaign or paid promotion that left an impression.

Influencers can be local figures, like fashion bloggers, beauty gurus, and they can also be a-list celebrities.

For instance, Kylie Jenner has been deemed the highest-paid Instagram influencer, making 1.2 million for a single Instagram post. Notable paid partnerships with Jenner include Sugar Bear Hair, Puma, and in-house brand Kylie Cosmetics.

Another example includes Joelle Fletcher from The Bachelorette who has a paid promotion with Heineken®. This campaign highlights their new Zero Alcohol Beer in a campaign to promote “Dry January.”

This commercial runs on ABC network during the premiere of The Bachelor episodes every Monday from 7-9 p.m.

Influencer Marketing and Beyond

Are you in need of a digital marketing boost this year? Or do you need help finding the right influencer for a partnership with your brand? Contact Baseline Creative for help with branding, design, or development. We’d love to help you achieve your marketing goals.

Leads are important to nearly every business because each lead is a potential new customer. Lead generations start with your marketing efforts which will drive customers to your website and to lead capture tools on your website. However, you may wonder what options are available to you for lead generation and lead capture?

What is a Lead Generation?

Lead generation drives people to your website or social media channels through your marketing efforts. Lead generation provides multiple touchpoints for your customers to reach you, and find out more about what you offer.

Methods for lead generation include email marketing, paid advertising, referral marketing, and social media marketing. Email marketing and social media marketing also allow you to engage in lead nurturing which can convert to more sales. Examples of lead nurturing include inviting leads to webinars, sending case studies, or other kinds of helpful information.

What is Lead Capture?

Once at your website or social media channels, lead capture tools offer a reason for customers to take that extra step needed to covert a sale. Lead capture is when a customer provides your business with their contact information.

Lead capture can include signup forms, or a free demonstration, or downloads such as help guides, white papers, or e-books. When your customer fills out the form, they provide you with the information you need to move them from a lead to a sale. The quality of the kind of download you provide will make your lead capture tool more effective as it will be perceived as more valuable.

Lead capture is part of the end game, but customers must also be fully informed of how you will use their information. Do not bait and switch your leads and do not sell their information to third-parties. Once you have captured leads, respect their privacy or risk losing the customer and damaging your brand.

Lead Generation Options

As mentioned above, there are several ways you can engage in lead generation through your marketing efforts. Paid advertisements are a great way to target your potential customers.

Digital marketing is an affordable and effective way to do lead generation. Paid ads on social media and through Google Ads allow your customer base to be targeted fairly granularly. These ads can drive customers to your website where your product or service is explained and a lead capture tool is available for them to provide you with their contact information. Email marketing is another great tool for nurturing current customers or potential leads.

Need Assistance?

Baseline Creative can help your lead generation efforts through digital marketing and web development. Contact us today to see how we can help!

What Does SMART Stand For?

The acronym SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. As you write your objectives, do so with this framework in mind. As you start to plan a project, setting SMART goals will help you define and measure success. Only three percent of adults have clear, measurable, time-bound goals that are written down. However, those in that three percent accomplish ten times more than people with no goals.

How to Write SMART Goals

Specific – Your goals must be specific. Don’t just say that you want to increase sales—provide a number. Instead, get specific. Are you increasing overall sales or sales on a product or service that needs to be improved? Also, include the time frame you need to work within. You want to increase sales by 20% in the first quarter.

Measurable – Your goal needs to be measurable. In the example above if you want to increase sales, how do you measure that? How can you measure your objective? Usually, this will be through a conversion of some kind, in our example, we can measure sales by the number of products or services purchased. In this case, it is relatively easy to track the number of new sales.

Achievable – Keep your goals achievable. For instance, it’s probably not realistic to say you want to increase sales by 100% in the first quarter. For one, you may not actually have the capacity to increase sales by that much. You may need to order more inventory, or revamp processes to make this achievable and perhaps those efforts are just not realistic in the time frame you are working within. Achievable goals keep you moving forward and help you plan realistic implementation. Instead of setting a goal to increase sales by 100% in the first quarter, a review of your processes and inventory may show that a 20% increase is more realistic.

Relevant – Your goals need to be relevant. Why is this goal important to your business? For example, increasing sales by 20% in the first quarter will help you to launch a new product in the fourth quarter which is part of a long-term goal for the business.

Time-Bound – Deadlines are important because you need parameters to accomplish your goal. Setting a specific timeframe will help you and your team to stay on track, which will help you reach that goal. In our continuing example, the first quarter is the time frame. Set a specific date, such as March 31 as the deadline.

Reaching Your SMART Goals

Strategy, planning, and implementation are vital to helping any business grow. Whether you sell products or services, you need SMART goals to be successful. Whether it’s on the strategy and planning end, or implementation, Baseline Creative would love to help you reach your goals. Contact us to start a conversation.