• Millennials and Podcasts – The New Age of “Radio”

    Back in 1980 the band The Buggles released a song called, “Video Killed the Radio Star” and for a long time that seemed like it would always be true. Generation X rocked out to MTV and video was king. And then Millennials came along. Truly these throughly modern young people would embrace video? Yes. They did. Digital videos, YouTube, Snapchat, Vine, virtual reality and Instagram have taken video and images to a whole new level. But then, these video voyeurs decided to throw us for a loop and become significant consumers of podcasts.

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  • Capturing Micro Moments

    While waiting in the pick-up lane for your kids you grab your smartphone and search for recipes for sloppy joe's for dinner, and look, there's a coupon for ground beef! You're at the electronic store looking at two different brands of surround sound systems and you stop to search the internet for reviews of each brand. One has 50 five-star reviews and the other has 100 two-star reviews. Which one would you pick? These examples are micro-moments — small increments of time in which a consumer uses a mobile device to find information fast — and it's changing the way we live, shop and search for information. As marketers, we must take these advantage of these micro-moments and give consumers the information they want and need as quickly and efficiently as possible.

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  • What is Success?

    From Don Draper (Mad Men) to Larry Tate (Bewitched), and Ron Richardson (Mr. Mom), the stereotypical ad agency experience has been portrayed as a ruthless business that has little regard for employees which seem to be expendable based on narcissistic whim, or the occasional poorly cast spell. And sometimes, there's truth in that. This business is known for chewing people up and spitting them out. But it doesn't have to be that way.

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